Bangkok--25 Jul--Core & Peak
To honor corporate excellence with HRH Crown Princess Maha Chakri Sirindhorn’s Awards and hold seminar “On 21st Century Marketing” by World’s Foremost Expert on Marketing — Philip Kotler
Thailand Management Association (TMA) and Sasin Graduate Institute of Business Administration of Chulalongkorn University jointly announce to host “Thailand Corporate Excellence Day” to present HRH Crown Princess Maha Chakri Sirindhorn’s Awards to Thailand's leading companies for corporate excellence in various management categories. Moreover, TMA invites Dr. Philip Kotler, one’s of the world-class marketing gurus, to share his vision under the topic “On 21st Century Marketing” in Thailand.
Mr. Preecha Chaochotechuang, Chairman, Thailand Management Association, stated “ TMA will hold Thailand Corporate Excellence Day” which will consist of a full day of activities starting with a seminar with Professor Kotler followed by the “ Thailand Corporate Excellence Awards 2006”. For the “Thailand Corporate Excellence Awards 2006”, now in its sixth year, TMA collaborates with Sasin Graduate Institute of Business Administration of Chulalongkorn University to identify leading companies in Thailand in various categories of corporate excellence. This year is the first time that we have granted HRH Crown Princess Maha Chakri Sirindhorn’s Award for the winner of the 2006 Thailand Corporate Excellence. For the Seminar, Dr. Philip Kotler, who is recognized as a world-class marketing guru, will conduct the session live in Thailand.
“Thailand Corporate Excellence Day” will be held on 15 August 2007 at Centara Grand Hotel and Bangkok Convention Centre, CentralWorld. The ONE - DAY SEMINAR WITH PHILIP KOTLER “ ON 21st CENTURY MARKETING will start from 09.00 — 16.00 hrs. and the presentation of “Thailand Corporate Excellence Awards 2006” will start from 18.00 — 21.30 hrs.
Assoc. Prof. Adith Cheosakul, Executive Director - Development, Sasin Graduate Institute of Business Administration, noted “TMA and Sasin have joined forces for “Thailand Corporate Excellence Awards” for six years now from 2001 to 2006 to survey and select companies with excellent management and increase the corporate standards in Thailand to be comparable to international level. Both parties rely on MarketWise Ltd., a leading marketing research company, to survey and gather comments from executives of top 1,000 revenue earning companies in Thailand. The survey identifies the companies with corporate excellence in several categories and helps us understand the management perspectives from leading companies on their operations towards business management. The information is used as benchmarking database for various companies to help them increase their efficiency in business management.
Ms. Daranee Charoen-Rajapark, Managing Director, MarketWise Ltd., remarked “We have conducted the “ Thailand Corporate Excellence Survey to uncover the viewpoints of Thailand's leading business executives from the top 1,000 revenue earning companies in Thailand for six years. The methodology used is the quantitative self-administered mail survey technique. The response rate this year is the highest ever with 501 executives participating and the official results with the winning companies will be announced on 15 August 2007. Since we have conducted the study for six straight years now, it is interesting to see some of the business trends whereby the business outlook in the next year for our participating executives is at its lowest point since the survey started in 2001".
The survey identifies companies with excellence in nine categories: Financial Management Excellence; Commitment to Human Resource Management; Commitment to Innovation; Marketing Excellence; Commitment to Product Quality and/or Service Quality; Commitment to Social and/or Environmental Issues; Commitment to Energy Saving; Visionary Leadership; and Overall Corporate Excellence.
Mr. Pravit Anantavrasilpa, Chairman, Thailand Corporate Excellence Awards Project, said “TMA expects the attendance of over 500 top executives at this Thailand Corporate Excellence
Awards 2006. Former Prime Minister Anand Panyarachun will preside over the function and
Dr. Philip Kotler will address the audience on “What is the Relationship Between Company Profits, Company Reputation, and Company Giving?”
This year, among the major sponsors of Thailand Corporate Excellence Awards 2006 are leading private companies such as Siam Cement Group; Total Access Communication Public Co., Ltd.,: Advanced Info Service Public Co., Ltd.; MarketWise Ltd.; The Stock Exchange of Thailand; Toyota Motor (Thailand) Co., Ltd.; Siam Commercial Bank Public Co., Ltd.; Bank Thai Public Co., Ltd.; KASIKORNBANK Public Co., Ltd. and Post Publishing Public Co., Ltd..
For more information, please contact:
Ms. Parichart Suwan and Ms. Srisuput Siangyen and
Public Relations Consultant
Core & Peak Co., Ltd.
Tel. 0-2439-4600 ext 8203 and 8300
Mobile Phone. 081-668-9239
Email [email protected], [email protected]