5 November 2008 - The Swatch Group Trading (Thailand) Co., Ltd. by Kessuda Visudtibhan, Rado Brand Manager, arranged the opening ceremony for Rado Ceramica collection, a supreme collection of Rado comprising the variety and mixture of colors shone in Ceramica Chronograph Jubile’, Rado Ceramica XL Jubile’ and Rado Ceramica XL Pave under the concept of Rado Moment. This collection mirrors exceptional characteristics of Rado watches and magnificence of colors for the first time in Thailand.
Kessuda Visudtibhan, Rado Brand Manager, stated that Rado watches are innovative watches because Rado is the first one in the world that pioneers and renovates the watch regime by applying the cutting edge of innovations to improve and manufacture various watches until they are internationally acceptable. Rado watches are derived from the most fitting combination of specifically selected materials, special techniques and designs. These elements are obviously seen in the high-tech ceramic, which is a material originated from space technologies High-tech ceramic not only contains the qualifications of strength, shine and non-allergy, it also helps absorb the body temperature; so we feel comfortable while wearing. Rado is also the first watch manufacturer who uses the crystal sapphire for the production of watch dial to prevent scratches. At the latest, Rado has never stopped its intent to place emphasis on innovation and design. Both are combined in Rado watches perfectly and uniquely in the ceramica collection, which comes along with a special color making on the dial called metallization. This technique changes the crystal sapphire dial to be many colors, e.g. violet, blue, orange and green. It builds up brightness and glittering. This may be mentioned as a piece of art and refinement on Rado watches crafted to be a gift for the watch regime.
Kessuda Visuthibhan added that Rado’s market growth for this year was satisfactory; the growth increased for 2 digits since new design collections have been continuously imported throughout the year. But, marketing activities should be increased because, in the past, a number of customers felt impressed with many Rado classic collections until other customers believe that Rado watches are suitable for middle-aged persons. This belief obstructs the expansion of customer base. But, in fact, Rado watches have passed the long stage of design development and cutting edge of technologies because Rado watches have been produced under a belief that design is the heart of product creation and development. This principal belief allows Rado to launch products reflecting unique characteristics of watches like the new Ceramica collection, which will be first launched in Thailand together with Rado Ceramica Chronograph Jubile’, Rado Ceramica XL Jubile’ and Ceramica XL Pave. This watch collection holds excellent colors and designs suitable for various male and female customers, even teenagers crazy in watches and design work. It is believed that this new watch collection can arouse customers’ interest and enlarge Rado’s customer base. In 2009, to continue Rado’s standing point in innovation and design, Rado is focusing its marketing plan by using the design strategy so that general customers notice and touch the image, movement of innovation and designs of Rado watches clearer.
From master pieces crafted in Rado watches, Rado hammers its design image by continuing the creation of design products along with marketing activities by sponsoring many design projects, e.g. Wallpaper Design Contest 2008 with award of Iconic Design by RADO given to outstanding designers who best selected product materials and had design creativity. These aspects ensure that Rado watches can provoke the variety and cheerfulness in the watch market, change its image reflecting the innovation of design, widen the customer base, and definitely boost the sale sum of Rado.
RADO CERAMICA JUBIL?
The metallization of the crystal is a Rado innovation and a distinctive feature of the brand. By making the crystal and the dial merge visually, since 1976, the process reinforces the monochrome appearance of its models. This underlines the integration of their elements and contributes in a major way to the fluidity of the profiles, for which they are the reference.
With the Ceramica Jubile’ collection, Rado is today enhancing its metallization with color. Displayed in all its intensity, but also with a lighthearted dimension. Beneath the sapphire crystal treated in this way, the depth of the dial is accentuated. Partially set or full studded, it shows off its variously colored stones which, together with the metallized sapphire crystal that covers it entirely, provide a matching chromatic effect.
The sapphire stones reflect four shades of blue, sometimes even adopting a dark indigo color with hints of violet. They are surprising when they turn pink, into a color that creates a subtle interplay with the metallization. They seduce when their yellow contrasts with a dial metallized in a gold color. The green of the tsavorites and the mauve of the amethysts also introduce their respective chromatic flavor, with equal depth and richness.
Through the force of the colors and materials, the crystals and the dials merge together and become iridescent blocks, which emphasize the black of the ceramic, producing a vibrant, intense result, and the black becomes even blacker.
CERAMICA CHRONOGRAPH JUBIL?
Technical precision, today synonymous with color. Various shades of blue as varied as indigo, mint green, fuchsia, violet-aubergine or yellow-gold. The Ceramica Chronograph Jubil? by Rado absorbs your gaze before seducing you unconditionally.
Dial. Crystal. Case. Bracelet. All merge into an infinite ceramic profile. The push-pieces hardly protrude. Perfect integration only interrupted by a beam of color. Like a vibration. Random comets on the dial with its iridescent hue, the counters and the date form circles set with sapphires, tsavorites or amethysts. A play of monochrome light. The metallization of the dial and sapphire crystal appears like a color supplement on their surface.
Subtly blending shades increasing the all-pervading richness and intenseness.
CERAMICA XL JUBIL?
Ardent. Resolutely contemporary. The Ceramica XL Jubil? seduces with its graphic and chromatic intenseness.
Case and bracelet are perfectly integrated. A fusion of shapes and continuity of lines. Dial and sapphire crystal merge together, with their exceptionally metallized color, forming a vibrantly colored block and emphasizing the black of the ceramic. The only feature on an extremely sober dial is the date at six o’clock, finely edged with sixteen gems. A small circle of a thousand fiery colors. Sapphire blues, pinks or yellows, tsavorites or amethysts reinforce the iridescent depths of the matching tones of the metallization.
Beyond the materials and shapes that have become benchmarks, this is a model with rich and subtle nuances.
CERAMICA XL PAV?
Black refinement heightened by a block of color. Blue. Fuchsia. Yellow. Green. Violet. The Ceramica XL by Rado adorned with gems. Luxurious. Audacious.
The dial forms a rectangle entirely studded with sapphires, tsavorites or amethysts. Concentrically set stones. A light wave of intense and iridescent color, radiating away from the date in a window, a small circle at six o’clock. The sapphire crystal metallized in matching tones covers the case from edge to edge. Fusion of elements. The bracelet unfolds its fine black polished ceramic links. Fluidity. Perfection.
Energy of materials and colors. A densely sophisticated color chart.
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