“When we first started, we only had a guitar and a bass, but today, we have developed into a wide range of products with over 10 different types of instruments and we are aiming to add up to 30 new instruments by next year. With these affordable options, we hope to see more people study and express their musical passion”, says band member, Lek Carabao.
According to Tassapon Bijleveld, CEO of Thai AirAsia and Business Advisor to Carabao Musical Instruments, Carabao’s competitively priced musical instruments are intended to encourage more youth and guitar fans to pursue their musical talent. The affordable good quality products are targeted towards a range of consumers, ranging from beginners, to amateur players and professional performers.
Marketing tactics are aimed at attracting a younger and internet-savvy consumer group, with more emphasis on online and social media marketing. As of 15 August 2010, music fans will be able to follow Carabao’s new Facebook and Twitter page, while www.carabao.net will hold a Q&A discussion forum to address frequently asked questions about the products and host an online community for their fans.
The instruments will be distributed to over 1,000 places nationwide by Landco Sport and Musical, a company which has been in the industry for over 30 years. Two retail stores are also located at The Mall Bangkapi and The Mall Bang Kae.