Eco-friendly with E85 support
Price starts from 773,000 Baht, now available at Honda showrooms nationwide
Honda Automobile (Thailand) Co., Ltd. has announced the official launch of the all-new Honda Civic that is completely redesigned with a progressive soul for ultimate perfection. Key features from all generations of the popular and globally-recognized Honda Civic have been incorporated into the innovative, new version, including a stylish and refined design as well as smart and environmentally-friendly engineering breakthroughs. The all-new Honda Civic, which is Honda’s first E85 vehicle, is now available in five variants at prices ranging from 773,000 to 1,124,000 baht. Sales for the new Honda Civic are expected to reach 35,000 units within one year.
According to Mr. Pitak Pruittisarikorn, Executive Vice President, Honda Automobile (Thailand) Co., Ltd., “The Honda Civic is one of the company’s most successful models, growing along with Honda’s global business for over 40 years. It is among the first automobile innovations that we have marketed since 1972. From its inaugural model launch through 2011, the Honda Civic’s cumulative sales worldwide were more than 20.7 million units.”
With the committed efforts of the Honda Civic engineering team and the dedication to be customer-centric at the heart of the innovation development process, the Honda Civic is an ideal choice for customers who are looking for a value-for-money car that offers unrivalled performance and is trendy and environmentally friendly. With these attributes, the Honda Civic has become a popular choice for customers worldwide while setting a new benchmark for the international automobile market.
“The all-new Honda Civic is the ninth generation, completely redesigned to embrace the best attributes of all previous generations. The all-new Honda Civic is unique with its stylish exterior and interior design and intelligent breakthroughs, providing a fun-to-drive experience augmented with fuel-saving and environmentally-friendly benefits. Given these highlights, the new Honda Civic has been widely accepted in every market where it has been launched,” added Pitak.
According to Mr. Mitsuru Horikoshi, Large Project Leader for Honda R&D Co., Ltd. (Japan), who is overseeing the Honda Civic engineering team, “The all-new Honda Civic’s exterior styling reflects a clear and powerful concept, while the interior design is based on a smart and futuristic cockpit concept to offer drivers and passengers a very luxurious, powerful and fun experience.”
Distinctive top-class design of all new Civic, full of superior quality equipments and smart technologies:
? Distinctive style: The exterior design is streamlined with a monoform architecture based on clean, powerful lines. The modern cabin is designed around a futuristic cockpit concept.
? Smart technology: Rich functionality includes i-MID (an Intelligent Multi-Information Display) built on a smart interface platform that allows drivers to personalize the configuration. Eco Assist is also available to provide guidance on energy-saving driving.
? Safety: Honda’s unsurpassed G-Force Control (G-CON) body helps to reduce damage caused during collisions. The new Honda Civic also comes equipped with many other safety features including Dual SRS airbags; driver’s and front passenger’s i-Side Airbags; Vehicle Stability Assist? (VSA?), an anti-lock braking system (ABS); and innovative Motion Adaptive Electric Power Steering that helps the driver steer in the optimal direction to mitigate oversteer or understeer situations.
? Engines: There are two sizes of engines available including a 2.0 liter and a 1.8 liter (SOHC inline 4-cylinder, 16-valve i-VTEC engine). Both engines are refined to reduce friction of parts, lower exhaust emissions and enhance fuel saving. They can also use E85 fuel with exhaust emissions that are lower than the EURO4 standard.
Each new generation of the Honda Civic has been an advance in terms of stylish and sporty designs and technological advances, reflecting the trendsetting personalities of Honda Civic owners. The new Honda Civic’s outstanding uniqueness perfectly fits the lifestyle of today’s drivers who are always connected on social networks, or what we called Gen-C (the Generation of Content).
In the first unofficial appearance of the new Honda Civic at the recent Bangkok International Motor Show, it received great acceptance from visitors, as demonstrated by pre-orders in advance of the official launch of over 5,000 units nationwide.
Honda will conduct a multi-dimensional marketing communications activation both offline and online under the theme of “Progressive Soul for Ultimate Perfection” to communicate to target buyers the all-new Honda Civic’s perfect integration of advanced automobile breakthroughs that provide an unrivalled driving experience. This includes a television commercial that will start airing on May 10, 2012.
The all-new Honda Civic is available in five variants with a range of prices:
? The 1.8S MT model, priced at 773,000 baht; and the 1.8S AT model priced at 828,000 baht. Both models are equipped multi-reflector halogen headlights with an auto-off feature; ECON button; Intelligent Multi-Information Display
(i-MID); multifunction steering wheel with i-MID control switch; USB connection port; AUX input jack for peripherals; 4-direction steering wheel adjustment; cloth seat covers, dual SRS airbags; ABS brakes; Electronic Brake Distribution (EBD); and 15” alloy wheels.
? The 1.8E AT model, priced at 909,000 baht; and the 1.8E AT Navi model, priced at 964,000 baht. Key features for these two models include front fog lamps; leather and synthetic leather seat covers; driver’s seat with electrically-controlled 8-way adjustments; multifunction steering wheel with i-MID control switch and audio system controls; hands-free telephone button; cruise control system; automatic air-conditioning; radio-CD-MP3 dock that plays one CD at a time; Bluetooth wireless phone connection; navigation system, DVD player; rear view camera (only available with the 1.8E AT Navi) and 16” alloy wheels.
? The 2.0EL AT Navi model is priced at 1,124,000 baht. Highlights of this model include HID multi-reflector halogen headlights with an auto-off feature; Honda Smart Key System; One Push Ignition System; paddle shifters; navigation system; DVD player; rear view camera; front i-Side airbags; Vehicle Stability Assist (VSA); and 17” alloy wheels.
The new Honda Civic is available in a choice of six colors, including two new colors: Frosty White Metallic and Urban Titanium Metallic, as well as Crystal Black Pearl, Polished Metal Metallic, Alabaster Silver Metallic and Taffeta White. The interior colors are beige for 1.8L models and black for 2.0L models. Interested customers can visit Honda showrooms nationwide for a test drive.
Pitak addressed market expectations by stating, “With its perfection in all dimensions, I believe the all-new Honda Civic will enjoy outstanding market acceptance and will soon become one of the most popular compact sedans in Thailand. Honda expects sales to reach 35,000 units within one year.
“During our 48 years in Thailand, the encouragement from Thai people when difficult situations arose was very meaningful, as it empowered Honda to pass through those difficult times and encouraged us to develop quality automotive innovations to recognize the trust our customers have given us and keep Honda as the most admired brand among consumers. To reinforce our commitment to Thai society, we will contribute 1,000 baht for every new Honda automobile sold to the Honda Khiang Khang Thai Fund, which was established to ensure we are ready to provide emergency assistance in time of any future natural disasters in Thailand.” concluded Pitak.