Mr. Pratthana Leelapanang, Acting Senior Vice President Digital Product and Services of AIS, disclosed “AIS is earnestly extending 3G 2100 MHz network to optimize AIS 3G for service users. The complementary products which grow in parallel in demand are communication devices including Smartphones and Smart Tablets expected to increase to over 7 million units within this year. Smart Devices become the new channel to deliver good contents to service users. Given today’s consumer behavior towards online connecting and popular use of digital based entertainment contents via portable Smart Device for Realtime viewing anytime and anywhere, AIS has distributed digital contents including news, music and e-books on the online store receiving overwhelm welcome from service users.
To expedite the entertainment business, AIS lately cooperates with leading players from film industry including film producers such as Sahamongkol Film, GTH and VCD, DVD and Blu-Ray distributor and rental store Happy Home, creating the new dimension of online film, launching the service “AIS Movie Store,” top-notch movie Application, for AIS customers to download favorite HD-quality Thai and International films to view on Smartphones and Smart Tablets conveniently every time and place from service package available in retail rate and member rate, coming with free trial promotion for AIS customers until February 28, 2013.
- Retail rate from 59 to 209 Baht per movie for streaming or full download to store in device
- Member rate from 119 Baht for 7 days and 299 Baht for 30 days for buffet streaming of unlimited movies
“AIS Movie Store” is available on iOS and Android. AIS customers may download the Application from various channels; iPhone and iPad via App Store, Android via Google Play Store (Android Market) or *900 dial or URL http://wap.mobilelife.co.th and select “AIS apps” or website http://www.ais.co.th/moviestore.
With 150 movies in the beginning and 1,000 movies within the first quarter, “AIS Movie Store” offers movies from Sahamongkol Film such as King Naresuan, Tomyumkung, Ong-Bak and Thai films from GTH such as Guan Mun Ho, ATM, Bangkok Traffic Love Story and Hollywood Blockbusters from Happy Home such as Vampire Twilight, PS I Love You, Golden Compass and from MVD such as Million Dollar Baby, Underworld and classic Thai films.” Pratana added.
Mr. Akkrarapol Techaratanaprasert, Managing Director of Happy Home Entertainment Co., Ltd., said “Happy Home Entertainment is the leader and Thailand’s largest VCD, DVD and Blu Ray distributor and rental business operator. Thanks to the capabilities of mobile phone network technology and consumer behavior change, we see business opportunity driving “Home Video Entertainment” to “Home Video Anytime, Anywhere” upgrading entertainment to next level through the Application “AIS Movie Store” on Smartphones and Smart Tablets running with AIS 3G and Wifi countrywide.
For Happy Home Entertainment, the cooperation to create “AIS Movie Store” is a key strategy to expand service of the Company and take the remarkable step for Thai and International Film industry distributing films and entertainment through the new channel, giving new experience to service users today and in the future.”
Ms. Jina Osothsilpa, Managing Director of GMM Tai Hub Co., Ltd., remarked as a film producer. "As the creator of works, GTH extensively source new methods to present our works in a variety of channels. In October 2012, for example, we cooperated with AIS and Samsung initiating the Application “AIS Galaxy Movie Store,” first and new movie presentation technique well accepted by movie lovers with over 100,000 users and substantially moving film industry.
“AIS Movie Store” is the significant evolution that employs wireless communication technology to build innovative opportunity and benchmark for Thai film industry. We, the film producers, are glad and excited about the 3G network for Thailand fueling the development of various industries. To satisfy AIS movie lovers in the upcoming Valentine’s, GTH has prepared exclusive movie promotions to entertain you.”
Ms. Chomsajee Techaratanaprasert, Sales Direof Sahamongkol Film International Co., Ltd., long-time player in movies sales and marketing, gives the view of this service. “Today Sahamongkol owns over 2,000 films in the market with average release of 15 new films every month. In addition, there are a large number of films which are not for sales or rent such as Thai Classic films great in value and difficult to see including Plae-Kao, Roi-Tai and San-Saeb. We believe that AIS Movie Store will make new market opportunity in distributing movie contents through new and direct channel to viewers more easily and conveniently. Because AIS Movie Store is the online store offering unlimited movies on the shelf without time and place restrictions and no concern about physical store display as well as reducing cost associated with merchandise distribution to retail stores.”