Ms. Rumpa Kumhomreun, CFO and Vice President for Accounting and Finance of Big C Supercenter PCL, reveals that “Big C’s 2014 third quarter performance exhibited strong growth in all dimensions. Retail sales grew to 29,692 million THB (+788 million or +2.7% over the same period last year). Rental and service income grew to 2,383 million THB (+190 million or +8.6% over the same period last year). Consequently, the Company’s net income grew to 1,570 million THB (+196 million THB or +14.3% from the same period last year). These satisfactory performances resulted from successful marketing campaigns (such as “1 Day 1 price” promotion, import varieties, and cooperation with Government agencies to offer low-price products), loyalty program database development that increased effectiveness of SMS and direct mail, targeted marketing activities for each target group in each campaign, the launch of official LINE account that drew over 500 thousand members in just a few days after the launch, new store expansion and good lettable area management that brought constant revenue growth, continued supply chain developments, on-going cost optimization and productivity enhancement initiatives, and lower debt level and finance costs.
In Q3 2014, Big C continued its store expansion by opening 3 Big C Market in Selaphum in Roi Et province, Takaupa in Pang Nga province and Bangmoonnak in Pichit province, 5 Mini Big C (3 in Bangchak service stations) and 2 Pure Drugstores. The total number of stores at the end of September 2014 was 123 large format stores (Big C Supercenter, Extra, and Jumbo), 35 Big C Market, 316 Mini Big C (82 in Bangchak service stations), and 150 Pure Drugstores.