Ms. Kamolrat Jirapongwattana, Managing Director of Decor Mart Company Limited, Thailand’s leading hi-end furniture and home decoration retailer under the brand “DM HOME,” disclosed “Last year DM HOME renovated all 3 branches and replenished merchandises to meet lifestyle of A and A+ customer group, in addition to maintaining competitive advantage with full range of home decorations and products that cater to every need. At present we carry products from more than 10 brands such as Ralph Lauren Home, Fendi Casa, Kartell, SieMatic, Duravit, Hansgrohe, Lefroy Brooks and Kohler. Lay assured with Full Service from DM TREAT which takes great care from expert consulting, delivery, installation, cleaning and repairing of kitchen and furniture including wood, cloth or leather work to moving of large furniture. As a result, the Company continued to grow in 2014, further to retaining customer trust in DM HOME throughout the past 2 decades.”
Business operation plan for 2015 pursues the target to become the Hi-end Furniture Market Leader by focusing on differentiation, expanding brand awareness to new generation customer with age 35 years old up from existing target of 45 years old up, coupled with increasing distribution channel through retailing and project sales. Recently the Company opened the 4th branch “DM HOME A SHOWCASE @ K-VILLAGE” to expand new customer base in Sukhumvit and Rama IV area and portray image of hi-end furniture brand DM HOME.
The Company operates existing DM HOME showroom in Thonglor and Siam Paragon. Due to ongoing increase in customer demand and convenient transportation, the Company decides to open the new branch in Sukhum – Rama IV. The new showroom still remains the concept of furniture and home decoration center from leading brands around the world. The difference, however, is compact area focusing on accessory products of popular demand including lamp, shower set and faucet to give customers fun experience in home decoration, create easy brand awareness and reaffirm brand among existing customer group for continuous recognition. We are convinced that customers will bid a warm welcome. In the future, we shall open another branch with the same concept.
“In 2015, the Company plans to continue offensive marketing activities in order to expand base of brand awareness to new generation customers and approach consumers even more closely. We employ 360-degree marketing strategy integrating advertising, public relation through a variety of media including newspaper, magazines, radios, as well as digital and social media on website and Facebook. Roadshow will be organized in various locations for continuing sales promotion activities throughout the year. The Company spots ongoing growth potential of hi-end furniture market due to positive factors in real estate sector. A great number of developed projects which have been delivered drive demand for furniture and home decorations. Moreover, lifestyle of Thai consumers has changed to give more interest in home decoration. Also there are demands from foreign customers in ASEAN countries where premium brand products are still not available. Given the offensive marketing plan, we believe that customers will respond very well while we are expanding to more and new customer base.” Kamolrat concluded.
For interested persons, please contact 0-2365-0789 to get more information. Follow up activities and promotions of DM HOME from facebook/DMHOMEBANGKOK, Instagram/DMHOMEBKK and DM HOME Mobile App.