Developed as a not-for-profit project, the Rice Marriage project aims to elevate the society, not as a middleman, a trader or even a social enterprise, but as a matchmaker introducing the grooms (farmers) to the brides (consumers). Once the two parties have studied each other and understood the other party's needs, they commit to a rice marriage of 12 months. During this period of time, the matchmaker continues to check up on the grooms and the brides to ensure a smooth relationship. The project is not involved in the monetary aspect of the transaction as the brides make payments directly to the grooms.