During the activity at Pra Mae Maree Prakanong, Mr.Akira Shimizu, Managing Director of Thai Lotte Co., Ltd. says "During the new wave of Covid-19, the students in Bangkok can not go to school, meet friends or do any school activity. Thus, Koala's March wants to give the happiness and fun to the consumers, then, we want to be a part of their happiness during the new semester, with the new normal way.
"Koala's March, or Koala biscuit which has many characters on biscuit, is one of the symbol of happiness and deliciousness fulfill of chocolate. Every time that consumers eat them, they always smile, while seeing the characters of March Kung or Waltz Jung, which are on the biscuit confectionary, Koala's March. We offer more than 214 characters, to give the fun, while eating. This always gives the happiness, smile, and fun moments for every bite, while guessing the characters that they would see.
"Our target group is from the parents, kindergarten students, to the teens. Especially the 2 new flavors, which was launched during mid 2020, Black & White (Bitter Chocolate: with the black packaged and White Milk: with the white package), got a very good feedback from consumers. Black & White are the result of good R&D, to best meet the needs of consumers.", Mr.Akira Shimizu said.
Mr.Akira Shimizu declared "We spend more than 1,000,000 THB for this activity and start the activity in Bangkok area. In addition, we plan to do more activities nationwide in the near future, to give more happiness to the kids and create awareness of the products, via sampling.
We have visited more than 20 schools, for school tour project, i.e. Samsen Wittayalai, Sarasas Vitead Bangbon, Marialai, Assumption College Primary School, Phra Mae Maree Prakhanong, etc. In addition, Koala's March also sends the happiness and deliciousness fulfill of chocolate to the kids who are playing at Harbor Land - Central West Gate,
Covid-19 makes the market situation slow, however, Koala's March has got sales increased to almost 300 Million THB, or got 3% sales growth, from the new product launched, which stimulate the teens target, as well as the mom & kids, which is the key target group. During year 2021, Koala's March has planed a lot of activities to stimulate the market and introduce the products to the new target groups.
In addition, we have another marketing approach to reach our beloved customers, by creating the new campaign "Koala's March Limited Edition". With this campaign, the customer can create their own design on Koala's March box and can choose 5 themes (Original, Thank you, Birthday, Love, Wedding), as a background theme, then put their favorite pictures on it. This can be used as a special gifts for anyone, just order 12 boxes of Koala's March (chocolate flavor, size 37 g.), valued 389 THB, via online channel until August 31, 2021 (find more info at https://koalamarch.lotte.co.th/", Mr.Akira Shimizu said.
Source: Let's Celebrate