Siam Commercial Bank Senior Executive Vice President, Chief Insurance Business Officer, and CEO of SCB Protect Co., Ltd. Poramasiri Manolamai, revealed that this new product is in line with SCB Protect's business plan stating that digital channels will be one of its key goals for bringing the company closer to customers and helping the company design products fulfilling the needs of consumers in this self-selection era. After launching its first two channels Protection Consultant (PC) and Telesales, today marks another important step for SCB Protect in filling the gap as another distribution channel providing Thais across the country with access to insurance products. Wherever they are and whenever, we want customers to choose protection better suiting their needs. Such commitments benefit from the synergy of partnering with SCB's Digital Banking Team, or DBANK, to apply digital technology to offer personalized insurance products suitable for each customer, which will allow them to realize that protection is important for their daily life.
Initially, the digital linsurance will offer three types of insurance products, comprising accident, auto, and savings insurance. In terms of accident insurance, the highlight will lie in a feature that allows customers to choose coverage for specific diseases and specific illnesses frequently found in children or adults. For auto insurance, customers can click to select plans they can adjust to their liking, with a guarantee that customers finding cheaper policies can obtain refunds. Finally, our savings insurance conveniently lets customers view premiums, and coverage comes with attractive returns. Apart from products that interested customers can easily choose as needed, the company will list more insurance plan types by the end of the year, such as Big 3 insurance for critical illness and travel insurance. For every insurance plan, customers can study further details via SCB Protect's online insurance site at online.scbprotect.co.th. It is easy, practical, and worth your money.
Siam Commercial Bank Senior Vice President & Chief Digital Banking Officer Dr. Charlee Asavathiratham, said that Digital Banking, or DBANK, was set up to make life easier for everyone in managing financial matters such as insurance, getting loans, or making payments, by using data-driven digital technology to develop what is suitable for each customer and allowing them access to find insurance plans fitting their needs. DBANK has begun to design and develop this Digital Insurance platform with SCB Protect, starting with conducting customer research to find the right "Insurance Customer Journey" meeting needs of customers in the COVID-19 era. Research has led us to discover three main search and awareness factors critical for choosing to buy insurance, consisting of 1) Brand reputation -- Must be a stable company because buyers will be attached to insurance policies for years; 2. Coverage and premiums -- Insurance plans must be clearly presented; and 3) Customer service - Customers must be able to easily access information they want to know, and it must be easy to understand and practical, while the provider must be willing to make information available.
"After getting real customer insights, we've joined together to design a digital insurance solution highlighting important features comprising 1) A neutral insurance e-marketplace featuring a wide range of products; and 2) A product comparison table with an easy click-to-select function for discovering coverage plans and price comparisons. With evolving situations and rapid technology advances, digital insurance must be constantly updated. In the next stage, when we have sufficient information, DBANK and SCB Protect will upgrade the platform for claims, reviews, and ratings for each insurance plan," said Dr. Chalee.
In addition, DBANK has also jointly developed a simple and fun Gamification Happy Coin Happy Toy mobile game to provide useful tips for customer to help them understand the risks in our life that we may be exposed to so that we can learn how to prevent them. The game will offer many rewards, and customers can enjoy it on SCB Protect official LINE account: @scbprotect now.
Poramasiri added that digital insurance also includes after-sales service. The company has launched a 1314 SCB Protect Call Center to support customers from all channels, including the launch of the SCB Protect Application, and an 'Emergency Assistant' for customers. Available for free download on both Android and iOS systems, the application will offer special service privileges and discounts for customers purchasing insurance from SCB Protect according to their annual premium. There are also some features that can be used for free for those interested who have not yet purchased insurance with SCB Protect.
"With the ongoing COVID-19 outbreak, SCB Protect would like to send encouragement to Thais with an offer of two million free life insurance policies to provide peace of mind against any unexpected events for 180 days from the registration date. The giveaway plan will offer compensation worth 20,000 baht in case of death from Covid-19* and 40,000 baht for death from an accident. To get the privilege, simply register via online.scbprotect.co.th from today - 15 November 2021 while offers last," said Poramasiri.
Source: Siam Commercial Bank