Allianz continues to be the world's most valuable insurance brand according to the 2021 Best Global Brands ranking released today by Interbrand consultancy today. Allianz has climbed five ranks since 2020 to number 34 out of the top 100 global brands. Allianz's brand value has risen by 2.2 billion USD to 15.2 billion USD in 2020, an increase of 17 percent. This increase is the strongest since Allianz entered the 100 Best Global Brands ranking in 2007 with a brand value of 4.0 billion USD.
According to Interbrand, Allianz's rise in the ranking is based on its strong operating performance and outlook, increased branded revenue and brand strength. The positive development is supported by the "OneAllianz" approach, unifying Allianz's brand presence into one logo, one message and one campaign. Moreover, Allianz has improved customer experience globally by listening closely to its customers via numerous programs and addressing their unmet needs. The influence of the Allianz brand on customers' purchase decisions has significantly increased over the last year.
Allianz Ayudhya CEO and President Thomas Wilson stated that "Allianz Ayudhya is proud to be a part of the best insurance brand in the world. In Thailand, we have been serving our customers for more than 70 years with a customer centric strategy which is part of our DNA.
We are determined to keep our promise to stay "Behind You for What's Ahead" and are tirelessly working to improve Allianz customer journeys and to provide simple solutions to give our customers more confidence in their daily lives and in their future. Particularly under the uncertainty due to COVID 19, Allianz Ayudhya is proud to honor our commitments and promises to our customers, having already paid 700 million baht in COVID-19 claims in 2021 covering over 12,000 cases, including 11,000 claims for medical expenses, 800 claims for vaccine allergies and 230 claims for death benefits.
Although insurance provides protection against unexpected events, it is no substitute for prevention and healthy living. As the government relaxes various measures to promote economic activities, it is still important to maintain COVID-19 prevention measures such as social distancing, wearing masks and frequently washing hands. We want our customers and the Thai community to stay healthy and enjoy the improving situation", concluded Mr. Wilson.
Interbrand pioneered the brand valuation concept in 1988. It was the first company to have its methodology certified as ISO 10668 (requirements for monetary brand valuation) compliant and it played a key role in the development of the standard itself. Since 2000, the Best Global Brands ranking and report has been published annually and is one of the most recognized rankings in brand management.
For the complete top 100 ranking, visit https://interbrand.com/best-global-brands/ and for the report with comprehensive analysis, visit https://interbrand.com/best-brands/
Source: ไอเดีย เวิร์คส์ คอมมิวนิเคชั่นส์