Through the #WinWithLove campaign, P&G is celebrating love with a touch of humour, partnering with famous TikTok influencer thefakeoppa to produce a light-hearted video showing how he prepares for a first date - starting with self-care.
"Being involved with the #WinWithLove campaign was a lot of fun. It's so true that when you invest the time in self-care to feel great about yourself, you have more confidence to face the adventures of the day ahead," said Zae, the face behind thefakeoppa.
In the video, Zae is seen getting ready for his Valentine's Day first date, using his favourite P&G products such as Head & Shoulders shampoo, Oral-B electric toothbrush, Gillette shaver and Olay moisturizer. He then chooses his outfit of the day and makes sure it smells awesome thanks to Downy fabric softener.
Alexandra Vogler, P&G e-commerce Senior Director, Asia Pacific, Middle East & Africa, said, "At P&G, we are continuously evolving the way we communicate with our audiences, engaging them across their favourite social media channels. For our most recent #WinWithLove campaign, we are partnering with a trending TikTok creator to produce a humorous and light-hearted video, hoping to encourage consumers to lavish themselves with love to be their most confident selves this Valentine's Day."
Alongside thefakeoppa's exclusive TikTok video, the #WinWithLove Super Brand Day campaign will come to life on P&G's LazMall flagship stores across six Southeast Asian markets including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. The exclusive 24-hour shopping event will have a wide range of exclusive offers on P&G products such as Pampers, Olay, Pantene, Downy, Braun, Oral-B and more.
Campaign Details
CountryGo-live datesLazada Campaign PagePromotion MechanicsIndonesia11 FebLinkBuy 1 Get 1 Deals, Up to 75% off & Free Samsung Gifts*Malaysia LinkUp to 50% off + Rm65 off vouchers *min spend RM320Philippines LinkUp to 60% off + 50% off vouchers & Free Gifts*Singapore LinkUp to 60% off, exclusive 1 for 1 deals and free gifts*Thailand LinkUp to 65% off + 600.- Additional Discount Coupon & Gifts from Samsung*Vietnam17 FebTBCTBC*Terms and conditions apply
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always(R), Ambi Pur(R), Ariel(R), Braun(R), Downy(R), Dynamo(R), Febreze(R), Gillette(R), Head & Shoulders(R), Olay(R), Oral-B(R), Pampers(R), Pantene(R), Safeguard(R), SK-II(R), Tide(R), Vicks(R), and Whisper(R). The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers' daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.
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