With a strong intention and determination to take responsibility for the environment during the Earth Month, Aveda, a high-quality leader in hair care products, had a mission to care for hair and care for the planet with vegan products made from natural ingredients. This year, the brand furthered its mission of encouraging Thais to come together to support sustainable water resource management. Through a collaboration with the Utokapat Foundation, with Singha Corporation as a sponsor of drinking water for participants, "Aveda Walks for Water" activity was held on April 1st, 2023, where it invited Aveda employees and general public to join this fundraising activity that aimed to raise people's awareness in caring for the environment, especially clean water management to make it sufficient and allow enough access for everyone. The event was also a part of the annual Aveda Earth Month fundraising campaign that has been conducted since 1999. The campaign has raised over $69 million and provided clean water to over 1.5 million people while maintaining over 2,000 water resources around the world.
A mission to provide clean water to people locally and globally continued.
Because clean water helps everyone to have good health and strengthens the community by pushing both children and adults to have personal strength which leads to them being able to do many more good things for the world. Aveda would like to be a part of supporting this mission of water resource management. Therefore, through cooperation with the Utokapat Foundation, Aveda set an aim provide clean water to the communities, starting with the "Aveda Walks for Water" activity that the general public were interested in participating. They have come together at Wachirabenchathat Park to raise funds and jointly campaign for everyone to be aware of the importance of water resources management and care for the environment. During the activity, Singha Corporation also joined to support drinking water for all participants.
Every 6 kilometers of activities, Aveda also made an additional donation of 200 baht per person and made the donation from the "Aveda Walks for Water" activity totaling 27,222 baht.
Throughout the Earth Month 2023, Aveda is offering everyone the opportunity to participate in providing clean water to those in need around the world by purchasing Botanical Repair(TM) strengthening leave-in treatment. A portion of the proceeds from the sale of this Aveda product from around the world will be donated to Charity:Water Foundation.
About Botanical Repair(TM) strengthening leave-in treatment
Botanical Repair(TM) strengthening leave-in treatment is hair treatment with natural ingredients. It has not been tested on animals. It is 100% vegan and offers gentle care for hair as much as the planet. Botanical Repair(TM) strengthening leave-in treatment can repair, prevent, and protect the birth of damaged hair while strengthening the bond of the hair which results in reducing split ends and strengthening hair. It also protects hair from heat styling of up to 450?F or 230?C and prevents the hair from dryness caused by sunlight.
Botanical Repair(TM) strengthening leave-in treatment is now available at all Aveda stores from April 1, 2023. It is priced at 1,900 baht.
Source: Ogilvy Thailand
