Sarinrath Kamolratanapiboon, CEO of dwp | design worldwide partnership, a renowned international architecture and interior design firm with a strong presence in Thailand and across the globe, presented a flower basket to Performance Motors to celebrate the grand opening of their new BMW Performance Motors showroom at the Ratchapruek branch. Mr. Alexander Baraka, President and CEO of BMW Group Thailand (1st from left), and Mr. Paul Chan Aing Sheng, Managing Director at Performance Motors (2nd from left), graciously accepted the floral tribute.
This state-of-the-art showroom and full-service center marks the first official BMW "M" showroom in Ratchaphruek and surrounding areas. The innovative design was crafted by the talented team at dwp, industry leaders in architecture and interior design, under the cutting-edge concept of "Retail Next." This groundbreaking approach places the utmost importance on customer experience and integrates Phygital elements, seamlessly blending physical and digital touchpoints. Visitors to the showroom will be treated to a truly unique experience, immersed in a contemporary design that evokes the warmth and comfort of a cozy living room at home.
The festive launch event took place at the Performance Motors' showroom in Ratchaphruek, showcasing the exceptional space and delighting all in attendance.
Source: PLA Communication