In response, PwC has embraced an asset-based services strategy - combining their traditional professional services with digital assets to deliver human-led, tech-powered solutions. As part of this strategy, PwC has launched the Asia Pacific Marketplace, the first of its kind in the region, across Indonesia, Singapore, Malaysia, Thailand and Vietnam with other territories soon to follow.
This is a digital ecosystem where their clients can explore digital solutions, built by PwC and their alliance partners, for business issues such as cybersecurity, data and analytics, digital transformation, Environmental, Social and Governance (ESG), organisational effectiveness, risk management, tax and upskilling. Each digital asset is created with unique, real-world perspectives and deep industry knowledge gleaned from serving the world's largest and most complex companies.
Over 12 months, PwC's Asia Pacific Marketplace has introduced over 160 innovative digital assets with more being added, ranging from licensed Software as a service (SaaS) products, tech-enabled services (asset-based services) to managed tech services, to the market.
Vishy Narayanan, PwC Asia Pacific Chief Digital & Information Officer commented: "The launch of PwC's Asia Pacific Marketplace demonstrates the power of working together across the region and marks a new milestone for more differentiated and integrated solutions for our clients. We firmly believe the future of professional services is in asset-based and managed services which allows us to drive real results at speed and scale."
Co-creating approach to deliver sustained outcomes
It is crucial that organisations embrace a collaborative mindset and seek out strategic alliances to achieve sustained outcomes, as highlighted in PwC's 26th Annual Global CEO Survey - Asia Pacific. This includes broadening the breadth and scope of the alliance ecosystem. To harness this, PwC have built strong relationships with specialist software and platform businesses to co-create a comprehensive set of services and products designed around delivering value to organisations.
Clients are also part of the co-creating process. PwC works alongside their clients to trial, test and tailor these digital assets in their actual business environment, allowing a continuous feedback loop. This approach allows PwC to deliver the right tech with the right scale, at the right time.
Chanchai Chaiprasit, CEO of PwC Thailand said: "We pledge to accompany our clients' journey by delivering trust and quality services, which will support their success in a dynamic business landscape. Our launch of the Asia Pacific Marketplace, a digital ecosystem where clients gain access to solutions in a singular location, is our aspiration to deliver new value as a community of solvers. From people-led to tech-powered outcomes, we want to make a positive and enduring impact across the value chain."
Asia Pacific Marketplace in Thailand will include digital assets from multiple services such as Digital Transformation, Cybersecurity, ESG, Tax and Risk services. What's more, there will be more services to come in diverse fields such as Data Analytics and Upskilling, Chanchai said.
Source: PwC Thailand
