Ms. Rarin Thongma, the founder of O&B, a fashion-forward Thai leather shoe brand renowned throughout Southeast Asia, stated, "O&B has an omni-channel for sales and is one of the first fashion brands in Thailand to pioneer social media sales. We were also one of the first brands to join LINE SHOPPING because we recognized the platform's growth opportunities and high potential. The main customer segments for O&B are in-store customers and those who purchase products online. Customers who shop on LINE SHOPPING are typically modern individuals who are accustomed to online purchasing. They seek products that meet their requirements for excellent design, quality, and value for money. This is reflected in our best-selling products, such as the Audrey Soft Ballerinas Shoes, an 11-year-old signature model with a timeless ballet design, superior material quality, comfort, and sales channel convenience. In addition, LINE SHOPPING has a payment gateway system that makes shopping on the platform a genuinely seamless experience for customers.
"A primary benefit for joining LINE SHOPPING is that customers are very pleased with their purchases due to the system's speed, ease of payment, reward points, and discount coupons. Moreover, users can use these coupons directly on the LINE app without having to switch to other apps. This is believed to satisfy the needs of Thai customers, who utilize LINE on a daily basis. In addition, our sales continue to grow, particularly since they doubled during the second half of last year. This year, we are focusing on the marketing activities on LINE SHOPPING and expect an increase of two to three times more than that of last year," Ms. Rarin added.
New customers may lack confidence in their correct shoe size, and this is a hindrance to online sales at the O&B store. In contrast to purchasing a bag, customers must find out first about the shoe size, and it causes them to take longer to make buying decisions. However, with LINE SHOPPING, the platform is distinguished from others by the Chat & Shop feature, which allows customers to contact the store directly in real-time, enabling them to receive answers or assistance in a timely manner. The WOW ITEMS and LINE POINTS features of LINE SHOPPING also serve to attract more customers.
Ms. Rarin recounted a remarkable experience she had: "There was once a groom who planned to order our shoes to propose to the bride, but he was uncertain about the shoe size. Therefore, he made an inquiry via Chat & Shop so that our store could respond to his queries and assist him with the changing to correct shoe size. This made the groom feel more at ease while shopping online with us."
"What we try to focus on LINE SHOPPING now is how we can offer new experiences and engaging activities to our customers in order to provide the best services possible," concluded Ms. Rarin.
Mr. Lertad Supadhiloke, Director of E-Commerce, LINE Thailand, gave an overview: "O&B is one of the examples that reflects the success of entrepreneurs who never stop developing their own businesses to meet the needs of Thai online shoppers through using various services on the LINE ecosystem, such as LINE OA, LINE SHOPPING, LINE VOOM, and LINE POINTS, to apply in the sales of their products on online channels to the fullest. Throughout the journey that a customer encounters, beginning with the opening of the sale, presenting products with special promotions, and providing services through chat that are quick and facilitate the closing of sales, LINE SHOPPING demonstrates the effectiveness of chat commerce that can serve customers swiftly and satisfactorily, best matching the shopping habits of Thai consumers. In accordance with LINE SHOPPING's 'LIBERTY TO WIN' vision, which aims to unlock all sales limitations, LINE SHOPPING has helped bridge the gap between buyers and sellers which is not possible on other platforms. We will continue to increase new opportunities and develop business potential for all entrepreneurs, especially SMEs, micro-businesses, and other small business owners, while generating robust and sustainable sales growth."
Source: Chomchaviwan
