Shell's strategic realignment is in line with CBRE (Thailand) research which indicates an impending transformation in retail spaces driven by evolving consumer expectations, together with a demand for comprehensive shopping experiences. Maintaining a physical storefront remains vital, as ongoing enhancements in products and services are being orchestrated to effectively captivate and cater to the constantly shifting needs, lifestyles, and behaviors of consumers. Consequently, this trend is driving substantial investments and expansion in storefront spaces, with an emphasis on standalone formats with increased parking capacity.
Ms. Ornuthai Na Chiangmai, Deputy Country Chair of The Shell Company of Thailand Limited and Shareholder Representative - Shell Downstream Business, South Africa, and Ukraine, said, "Due to the shift in consumer lifestyles, with more people choosing to spend time outside of their homes shopping for goods and services in suburban areas rather than commuting to urban areas due to the horizontal expansion of housing, there has been a noticeable increase in the number of shops and everyday facilities. Given this trend, Shell Mobility Business, committed to making life's journey better, has redefined its strategy. Our aim is to transform Shell service stations into captivating landmarks that entice consumers to extend their stay beyond refueling or basic maintenance (engine oil changes) by offering a diverse range of shops and facilities. As a result, the innovative 'Tenant Mix' concept has been introduced with a focus on enhancing the variety of shops and services available, directly catering to the needs and preferences of consumers."
A steadfast commitment to making a difference is integral to the Powering Progress strategy, which strives to enhance everyone's quality of life and overall well-being by fostering the expansion of customer-centric enterprises. At the same time, Shell remains dedicated to being dependable and unwavering in its support to business partners and customers, empowering them to achieve robust and sustainable growth.
"We are not just fulfilling consumer needs but also simultaneously enhancing business opportunities for our partners who aim to thrive alongside Shell. Our proposition includes prime space offerings for expanding storefronts and branches in standalone store formats within our extensive network of over 700 Shell gas stations nationwide. Strategically situated amid bustling business centers and residential communities, these locations serve as ideal distribution points for businesses with physical storefronts. Furthermore, they cater to customer convenience, enabling seamless product pickups. This strategic positioning also unlocks the potential for omnichannel marketing for entrepreneurs, providing customers an integrated experience with access to products and services, both online and offline. We expect this synergy will drive increased footfall at our service stations," said Ms. Ornuthai.
The distribution of store types within Shell gas stations is strategically balanced, with food establishments comprising 55% and non-food entities accounting for 45%. This balance is achieved through a proper tenant mix allocation or a combination of varied store categories, ensuring no redundancy in product or service offerings at a single service station. This approach seeks to enhance the appeal of Shell gas station shops, positioning them as the preferred choice for consumers, providing services that are appropriately aligned with customer lifestyles, enabling Shell's business partners to sustainably operate their ventures.
"Shell is committed to the relentless pursuit of developing a broad range of top-tier oils, ensuring their delivery to consumers. For example, Shell V-Power stands out as Thailand's first premium grade oil, having earned enduring trust for its unrivalled quality. Shell has also been recognized with the highly-esteemed TAQA award for eight consecutive years in Thailand for its lubricant products. We also provide access to over 436 Shell Helix Oil Change+ oil change service centers while our diverse array of offerings span across more than 300 Shell Cafes and Deli Cafes, all meticulously selecting ingredients of the highest quality. This quality-first approach also echoes through the 180-plus Shell Select convenience stores, the Shell GO+ community of over 3.4 million members under the Loyalty Program, and the Shell Card for corporate clients which has more than 100,000 cardholders. Considering these factors, tenants and partners of Shell gas stations can confidently anticipate a steady stream of loyal customers visiting their establishments," said Ms. Ornuthai.
Currently, Shell collaborates with a diverse group of tenant partners spanning various sectors. They encompass everything from single-branch retail stores and small to medium enterprises (SMEs) seeking franchise-driven expansion, to prominent brands aiming to broaden their customer reach. Shell remains receptive to alternative partnership models such as joint ventures, fostering mutual growth, and sustainable development. Furthermore, our partner stores will be provided with the prospect of extending their presence to Shell gas stations on an international scale.
For inquiries regarding business opportunities at Shell gas stations, organizations are encouraged to reach out to the Call Center (CBRE) at tel. 063-234-4747 or by email at [email protected]. These services are available starting today.
Source: The Shell Company of Thailand?Limited