Laksawat Rienjaroensuk, Business Development Director at Koan Co., Ltd. stated that "Ruark Audio, a leading speaker brand from the UK has been around for an impressive 38 years since 1985 from the O'Rourke family's passion for music. In 2006, they introduced 'the R1,' known as being their first model of speakers, receiving overwhelmingly positive responses from music enthusiasts. Following the launch, extensive research and development have been carried out to cater to target audience's expectations as much as possible. Throughout this transformative journey, Ruark Audio has achieved nothing short of monumental success, globally and domestically with the introduction of diverse products while also earned a stellar reputation in the premium audio equipment industry. Aside from the superior sound quality, Ruark Audio has artfully forged a unique design with the blend of classic and contemporary aesthetics. Characterized by the minimalist approach, Ruark Audio uses simple tones color with timeless design which complement with every home interior design. This approach elevates the sense of luxury within the residence, perfectly aligning with the upcoming trend of the luxury real estate market in Thailand, which has witnessed a substantial growth in the past few years"
Beyond the previous accomplishments, Ruark Audio is committed to elevating their brand to be one of the forefront in the innovative audio equipment industry with the latest cutting-edge technology. Ruark Audio aspires to cater every aspect of the contemporary digital-driven lifestyle. Most recently, Ruark Audio has reaffirmed their position as an innovative leader of residential entertainment by introducing a new line of meticulously crafted products including the R1S, R2, R3S, MR1, and R410. Each model has been carefully designed to offer user-friendly features with exceptional audio quality to provide music enthusiasts with an immersive experience from high-end audio quality that transcends the boundaries of conventional music listening.
Richard Mckinney, Ruark Audio Sale Director stated that "I am excited to introduces everyone with products from Ruark Audio, an audio equipment brand known for its state-of-the-art technology that tailored for each individual preference. Supported by a team of sound experts, sound engineers, and interior designers, each product is the outcome of precise research and development to elevate the music listening experience to the next level. With specially design sound system, everyone can experience the utmost audio excellence, making every moment spend at home a pleasant experience.
The product highlights from Ruark Audio unveiled at the event are 5 new models of smart tabletop speakers and radios including:
1.The R1S model features a timeless design that combines wooden tones and contemporary shades of gray, creating an elegant aesthetic that seamlessly complements any home decor style. Alongside its exceptional audio performance, the R1S supports both Wi-Fi and Bluetooth streaming, allowing you to enjoy comprehensive music streaming through popular apps such as Spotify, Deezer, and Amazon Music. Furthermore, the Bluetooth function can remember up to six devices for convenient pairing. One outstanding feature of the R1S is its full-color TFT display, which provides clear information on time, alarms, and program details. It also incorporates a light sensor that automatically adjusts the screen's brightness to match ambient light levels, making it a convenient addition to your bedside without disturbing your relaxation.
- The R2 model features a highly efficient audio system designed for user-friendly operation. It offers easy and intuitive control through the RotoDial controller and a color LCD display. The R2 is equipped with DAB+, FM, and internet tuners with presets and provides direct support for major streaming services such as Spotify, Amazon Music, and Deezer. Additionally, its quality Bluetooth receiver ensures compatibility with other streaming services. In terms of design, this model showcases a sleek and luxurious slim profile, making it an excellent choice for enhancing the interior decor of any home.
- The R3S model preserves its classic and distinctive design, accentuating a timeless and contemporary elegance. It boasts enhanced audio quality and added our STEREO+ sound processing, originally developed for the R5 Signature, resulting in a broader and cleaner soundstage with impressive depth and realism. Furthermore, the R3S is equipped with a new-generation Bluetooth 5 receiver running the latest 5.2 firmware, ensuring exceptional sound quality and an extended ultimate range with improved connection efficiency. The Bluetooth function seamlessly integrates with volume control on smartphones and tablets, delivering a seamless and user-friendly experience.
- The MR1 model, introduced in 2013, has received widespread acclaim as the ultimate Bluetooth stereo speaker system. It is highly regarded for its minimalist design, available in both the classic Rich Walnut and the stylish new Soft Grey finish, which resonates with design-conscious customers. Blending a contemporary aesthetic with exceptional sound quality, the MR1 is versatile and well-suited for diverse settings.
- The R410 model features a powerful processor at its core, capable of supporting high-quality audio files and streaming services, including Spotify Connect, Tidal Connect, Apple Airplay 2, and built-in Chromecast. It can also connect via aptX HD Bluetooth to DAB, DAB+, FM, and internet. The design focuses on minimalistic simplicity with soothing color tones for a relaxed ambiance. Meanwhile, the portrait orientation of the display emulates the way that we view music services on our smartphones, making it intuitive and convenient.
RUARK AUDIO's marketing plan in Thailand aims to raise brand awareness and image through public relations, highlighting the key selling points on their new product line of tabletop speakers and radios, including the R1S, R2, RS, MR1, and R410. These products have been cater to each individual preferences and functionality. Additionally, the company plans to create content and share real product experiences on social media. RUARK AUDIO will execute its marketing strategy both offline and online, collaborating with numerous leading brand partners such as dotlife, iStudio, Asavasopon, Central Department Store, Power Buy, Power Mall, Munkong Gadget, and various other retailers. This strategic partnership will expedite market expansion, making the brand more widely recognized, and pave the way for customers to access RUARK AUDIO products easier.
"RUARK AUDIO is a leading innovator of high-end home audio and entertainment, continually developing innovations that cater to the needs and lifestyles of modern consumers. This year, we will prioritize marketing communication efforts to raises awareness of product descriptions especially for its unique features. Additionally, we are committed to improve sales sytem and after-sales services to ensure the utmost customer satisfaction." stated Mr.Laksawat.
Those interested can now own premium-quality speakers and audio equipment from RUARK AUDIO, with prices starting at 16,990 Baht for the R1S model, 20,990 Baht for the R2 and MR1 models, 39,990 Baht for the R3S model, and 67,900 Baht for the R410 model (available soon). Each model comes with a warranty up to 2 years*. All products are available at dotlife stores in five locations, including CentralwOrld, Siam Paragon, ICONSIAM, Megabangna, and Central Phuket. They are also available at Asavasopon showrooms in four locations, including Siam Paragon, Central Pinklao, Central Eastville, and Ramkhamhaeng. Alternatively, order can be place online at www.dotlife.store or www.asavasopon.co.th.
For more information about Ruark Audio, please visit www.ruarkaudiothailand.com. Stay updated on exciting news and special promotions by following Ruark Audio Thailand on Facebook, or inquire additional details through our LINE Official account: @KOAN.
Source: 888Ideas
