Mr. Somboon Wasinchutchawal, Acting Chief Executive Officer of Frasers Property Home (Thailand), said, "The company is maintaining its position as the leading residential real estate developer by delivering high-quality homes across various segments and will continue its growth strategy by increasing single-detached house products to 50% of the overall portfolio while continually expanding the twin home, townhome, and condominium portfolio. At the same time, Frasers Property Home (Thailand) will continue to adhere to its customer-centric approach to enhance its residential products and elevate the standard of living of our customers."
With over three decades of experience in leadership roles at leading real estate companies listed in the Stock Exchange of Thailand, including Frasers Property Thailand, Mr. Somboon Wasinchutchawal is trusted to assume the role of Acting CEO to continue driving further growth of FPT's residential business.
Mr. Pawarun Udomsiri and Mr. Apichart Hengwanich, both senior executives with a substantial tenure at the company, bring to the table years of extensive experience and expertise in the residential business. Mr. Pawarun, serving as the Senior Executive Vice President, leads various landed housing projects, including townhomes, twin homes, and single-detached houses in Bangkok and up-country locations. His responsibilities include project construction, quality control, property conveyance, and after-sales service. Mr. Apichart, also a Senior Executive Vice President, is responsible for central support related to residential marketing strategy, project design and development, cost control, as well as the development of condominium projects, including conveyance and after-sales service.
In the past, Frasers Property Home (Thailand) achieved considerable success with its landed projects, owing to its growth strategy. This involved the introduction of housing developments across diverse market segments, including the launch of luxury single-detached house, twin home, and townhome projects with extensive features and functions. Paired with ongoing marketing efforts, this strategy resulted in consistently impressive revenues and growth.
In 2024, the company is aiming to launch new projects both in Bangkok and up-country locations. These projects, known as The Grand, Grandio, Prestige, and NEO Home, are designed to provide environmentally friendly homes through innovative design and construction practices. These green initiatives encompass the use of clean and sustainable energy, the installation of electric vehicle (EV) chargers, and the integration of solar roofs. The installation of solar roofs will commence in 2024 at the clubhouse of 71 of the company's projects, generating 1,470 kilowatts of power, equivalent to planting 100,000 trees. Currently, the company is developing its first condominium project.
"Next year, we plan to refresh our brand to better align with Frasers Property Thailand, to enhance brand awareness and leave a lasting impression on our customers. Our goal is to secure a position among the top five real estate developers in Thailand by 2025. Frasers Property Thailand's products which cover all residential segments and requirements provides the flexibility and resilience needed to balance our portfolio, while continuing to deliver high-quality housing projects and exceptional customer experiences in line with Frasers Property Thailand's mission, 'Inspiring experiences, creating places for good,'" concluded Mr. Somboon.
Source: Frasers Property (Thailand)
