Mr. Kavin Kittiboonya, Presiden of Kavin Intertrade Company Limited and the driving force behind the 17th ASEAN Cafe Show, highlighted that the total worth of the coffee shop industry in Thailand now reaches a staggering 64,000 million baht, with the bakery sector contributing a substantial 38,000 million baht to the market. Data from the Department of Industrial Promotion (DIP), known as 'DIProm,' underscores the remarkable coffee consumption in Thailand, amounting to a staggering 70,000 tons annually. Furthermore, a comprehensive analysis of the global coffee market indicates a sustained growth rate of 9% per annum from 2021 to 2023, culminating in a projected market value of a staggering 191 billion USD. These promising indicators reflect the robust and flourishing cafe industry in Thailand. The ASEAN Cafe Show 2023, now in its 17th consecutive year, stands out as a pivotal platform for connecting buyers directly with leading manufacturing companies, both locally and internationally.
Mr. Kavin went on to describe the comprehensive range of products showcased at the event. These include a broad array of equipment for coffee shops, encompassing brewing machines of varying sizes, grinders, electronic scales, and the increasingly popular coffee roasting machines. In the domain of raw materials and ingredients, a diverse selection of coffee beans, specialty coffee, tea leaves, syrups, sweeteners, and much more are on display. In the bakery equipment category, attendees can explore dough kneaders, ovens, waffle makers, cake decorating ingredients, cake molds, and everything essential for opening an ice cream shop, such as gelato machines, ice cream powders, non-dairy creamers, powdered milk, ice makers, refrigerators, freezers, and cake display cabinets. The event also offers a wide variety of packaging options, including cups, glasses, and beverage containers, in addition to exclusive store solution technology. This event promises unique promotions that can only be found here.
This year's event welcomes international exhibitors from 10 countries, including China, Taiwan, Singapore, Korea, Ethiopia, Kenya, Guatemala, Myanmar, Indonesia, and India, alongside Thai exhibitors. Together, they present over 8,000 innovative products from around the world, offering entrepreneurs an opportunity to experience and purchase these cutting-edge offerings.
Furthermore, the company has forged strategic collaborations with government and private agencies, as well as industry associations, to organize a rich tapestry of over 50 activities over the course of the four-day event. Some notable highlights include:
- A collaboration with the Thai Barista Association to host the Thailand National Coffee Roasting Championship 2024. This prestigious event aims to identify national coffee roasters who will then represent Thailand on the world stage. Attendees can also partake in demonstrations that cover cupping, grinding, and the art of coffee preparation for those seeking to embark on their coffee shop journey. The event will also include tastings of coffee brewed by seasoned barista champions.
- An alliance with the Thai Bakery Association to deliver instructive activities that delve into the art of creating best-selling bakery menus, complete with complimentary recipes. This also encompasses cake decorating and the intricacies of chocolate artistry to further expand bakery businesses.
- Renowned guest exhibitors and speakers will conduct captivating sessions, demonstrating how to craft enticing mocktail teas to captivate customers, prepare delectable gelato ice cream tailored to health-conscious consumers, and master various popular beverage menus capable of boosting store income.
- In collaboration with the Thai Coffee & Tea Association and the Horticultural Science Society of Thailand, the event will host an enlightening seminar, titled "Thai Coffee Industry Direction: Strategies for Development and Sustainability." This will be a platform for coffee industry experts to share their insights and point the way forward for the Thai coffee industry, with an emphasis on sustainable growth. For those passionate about coffee and on the quest for high-quality coffee beans, the Coffee Tasting activity awaits, offering attendees the chance to sample coffee made from the award-winning coffee beans from the Best Thai Coffee Contest 2023, hosted by the Department of Agriculture (DOA). Additionally, a GI coffee exhibition is set to delight attendees with the distinct flavors of GI coffee, expertly prepared by champion baristas every day.
Mr. Kavin closed his remarks with high expectations for this year's event, anticipating the presence of more than 25,000 visitors from Thailand and 30 other countries over the course of the four days. These four days are expected to witness negotiations for sales that will likely exceed 500 million baht, thus contributing positively to the country's economic outlook during the final quarter of the year.
For those eager to be part of this remarkable event, the ASEAN Cafe Show 2023 awaits from October 26 to 29, 2023, open daily from 10:00 a.m. to 7:00 p.m. The venue is Halls 103-104 at the Bangkok International Trade & Exhibition Centre (BITEC).
Source: Kavin Intertrade
