Ms. Pavarisa Chumvigrant, Chief Marketing Officer of FWD Life Insurance, highlighted, "Through ongoing efforts to highlight critical illnesses, FWD Insurance has observed that customers facing such health challenges often find their current medical coverage limited to critical illness expenses alone. However, this only scratches the surface of preparedness, as there may be accompanying side effects or additional illnesses, particularly those associated with chronic non-communicable diseases (NCDs) such as cardiovascular disease, cancer, and diabetes. These diseases claim up to 41 million lives annually, representing 74 percent of the global death rate, as reported by the World Health Organization or WHO. They are also the leading cause of death among Thai people* and can lead to further complications. Additionally, a health and welfare survey conducted by the National Statistical Office*** in 2023 revealed that females exhibit a higher incidence of chronic illnesses and underlying diseases compared to males (21.3 percent and 15.5 percent, respectively). Furthermore, about half of individuals aged 60 years and older suffer from chronic illnesses and underlying diseases, with a rate of 56.3 percent, the highest among various age groups."
In celebration of International Women's Day in March, FWD Insurance, an advocate for diversity, equity, and inclusion, has released two commercials celebrating the love and care shown towards women. These commercials, part of the "CI Modular Series", feature CI Med-ALL and CI Cash A Day, and depict various facets of women's connections under the theme of "Never Ending Care". They aim to illustrate FWD Insurance's unwavering commitment to providing continuous care from the moment of diagnosis, helping women prepare for critical illnesses and their potential consequences.
The CI Med-ALL commercial beautifully illustrates the enduring bond between a mother and daughter, portraying their mutual support even in the face of critical illness. It tells the story of a mother and child journeying through life together, with the mother providing unwavering care and encouragement, regardless of the child's age. This narrative aligns with FWD Insurance's CI Med-ALL product, which offers comprehensive coverage beyond critical illnesses, addressing additional health issues that may arise during or after a critical illness.
Meanwhile, the CI Cash A Day commercial highlights the caring relationship between close friends who support each other through thick and thin, even during illness. It emphasizes consistent care and support, especially when a friend requires assistance. Similar to FWD Insurance's CI Cash A Day, which provides continuous support by increasing compensation for hospitalization due to critical illnesses, thereby offering peace of mind during challenging times.
"FWD Insurance fosters a culture of building strong relationships and adheres to the principles of Diversity, Equity, and Inclusion (DEI). We are committed to providing continuous care because we believe that care never expires. Everyone can watch the commercials for the "CI Modular Series" products on every online platform and social media channel of FWD Insurance starting today," concluded Ms. Pavarisa.
Furthermore, individuals interested in the "CI Modular Series", which includes "CI Med-ALL" and "CI Cash A Day", may contact an FWD Insurance agent or obtain more information from the FWD Customer Center at 1351 or by visiting the website at https://www.fwd.co.th/.
Source: Neo Target
