Krungsri developed this sticker set in response to consumer behavior trends, particularly the prevalent practice of exchanging New Year's greetings via LINE stickers. The result was the creation of Billy, Bella, and Krungsri Banana in animated sticker format, engaging users to share happiness with their loved ones throughout the festive season. The award event was organized by LINE Thailand and held recently at the Mandarin Oriental Hotel, Bangkok.
Source: Bank of Ayudhya