Bangkok--Sep 8--KITH & KIN Communication And Consultant
Tuesday, September 12, 2000
Bangkok Convention Centre
Central Grand Plaza Hotel Ladprao, Bangkok
08.00 - 16.00 hours
A.R. Business Press Company (ARBP) under the A.R. Group invites all interested persons to attend a
live lecture through satellite on "Kotler on e-Marketing", the first of its kind in Thailand. Philip Kotler,
a world-renowned marketing expert, will give the lecture. This is a turning point in Thailand's marketing
circle that is undergoing rapid changes in the electronics world. Participants to the lecture will be
provided with opportunities to exchange views on marketing, strategies and business analysis with emphasis on
Thailand. They will learn about case studies and the actual market situation to be discussed by the
new generation of marketing leaders in Thailand.
CHAKKAPHOP PENKHAE is the moderator.
For reservations, please call 642-3400 - 6 ext. 2115 - 2119
Kotler on e-Marketing
By Prof. Philip Kotler
1. Contrasting the old economy with the new economy
2. Impacts of the new economy
- On advertising agencies
- On sales force size and performance
- On price levels
3. Making use of e-Marketing
- Database Marketing - The Engine
- Relationship Building - The Goal
- Fighting price transparence with value transparency
4. Strategies for brand building
- Strong brands as the defense against price pressure
- Shifts taking place in the promotion mix
5. Assessing your marketing strength
For more information please contact :
KITH & KIN Communication And Consultant
238/4 Soi Sainamthip 2 Sukhumvit 22 BKK 10110 End.
-AN-