Bangkok--Mar 17--Ogilvy Public Relations
Enterprise IG, the world’s leading brand consultant, pinpoints Brand Engagement as the key to building and sustaining brand in the long term
Mr. Peter Bell, CEO of Enterprise IG, Brand Engagement said at the CEO Forum held recently in Bangkok that based on Enterprise IG experience with more than 500 clients worldwide, new generation customers are more sophisticated and demand consistent brand experience at every touchpoint. They want reliable brands whose behaviours match promises presented through their advertisement and publicity activities.
A worldwide study, done by Enterprise IG between 1999-2005, on people and brand building revealed that many brands failed because the people who work for such brands did not contributed to healthy brand building. In general, only one third of people in organizations have good understanding of their brands. Meanwhile, the rest do not understand and cannot help strengthen their brands. Even worse, they possibly damage the brands.
Mr. Bell continued that to ensure Brand Engagement, top executives must understand and encourage employees at all levels to embrace the brand and act in such a manner to reflect brand values in order to meet customer expectation.
To achieve this, all functions within the organization should be aligned to the brand promise. Human resources and corporate communications departments should be working together to engage their people on how they can live the brand.
Enterprise IG has been providing Brand Engagement services to more than 150 leading brands worldwide including Vodafone, Unilever, Shell and American Express.
In Thailand, Enterprise IG has also started to provide Brand Engagement services to its clients to meet the rising demand and has received positive response from the market.
Headquartered in London, Enterprise IG is a lead partner to many of the world’s most renowned businesses. It has helped building more than 500 leading brands worldwide. It has 26 offices worldwide including in EMEA, Us and Asia Pacific including Thailand.
Since 2001, Enterprise IG Bangkok has worked with more than 20 leading brands in the country such as PTT, Siam Cement Group, CP Food, Banpu, UBC, and Thailand Post.
For more information, please contact Khun Narumorn Tel. 02-632-8330 End.