Friday December 14, 2018 08:10

COFFEETODAY Press Releases

New NESCAFE GOLD CREMA Sets a New Standard for Premium Pure Soluble Coffee, Arabica Blend Ground 10 Times Finer for a Mesmerizing Aroma and Taste, Topped with a Layer of Coffee Crema Business—20 Feb 18

NESCAFÉ GOLD, the global market leader in premium pure soluble coffee, today announced the launch of new NESCAFÉ GOLD CREMA, with an investment of 450 million baht to set a new standard for Thailand's premium pure soluble coffee market. New

TRUECOFFEE announces business directions, marketing strategies for year of the Rabbit using ‘Best of 3P’ Business—03 Feb 11

Bangkok--3 Feb--ARC Worldwide
TRUECOFFEE announces business directions, marketing strategiesfor year of the Rabbit using ‘Best of 3P’ to drive expansion in local - overseas

Building on its success as Thai brand in the local and overseas markets, TrueCoffee today announced its business directions and marketing strategies for 2011. Having achieved 45 percent sales growth last year, the brand is rolling out its new strategy ‘The Best of 3P’ in the hope of winning the hearts and minds of coffee lovers at home and abroad.

Papon Ratanachaikanont, Assistant to President & CEO and Deputy Group Chief Commercial Officer, True Corporation Plc. said “TrueCoffee is positioning itself as a convergence lifestyle hub. Given the rapid changes in the lives of today’s consumers, coffee shops are no longer just a third home where customers can relax and unwind. They must also be able to meet all their customers’ lifestyle needs, both in terms of relaxation and the search for information, as epitomized by our ‘Sip and Surf’ motto, which is also the concept on which TrueCoffee is based upon since our inception six years ago. This positioning has successfully differentiated TrueCoffee from other coffee shops. This year we plan to expand our overseas presence further, following the success of our Vientiane branch