CPAXT also reaffirmed its position as a leader in Retail Tech in Asia. In March 2025, Euromonitor International ranked Makro PRO as the No. 1 grocery e-commerce platform in Thailand, capturing a 39.5% market share in 2024. Meanwhile, the Lotus's SMART App secured the second-largest share, holding a 19.5% market share in Thailand's total grocery e-commerce market, valued at Baht 64 billion.
Mr. Tanin Buranamanit, Group Chief Executive Officer of CP AXTRA Public Company Limited, stated that the strong growth in Q1/2025 aligns with CPAXT's strategic direction, which focuses on increasing revenue contributions from private label products across all categories at value prices. He added that the Company is also expanding its ready-to-cook (RTC) and ready-to-eat (RTE) offerings through collaborations with renowned chefs and leading local and international brands, aiming to deliver a distinctive experience that meets the diverse needs of both consumers and entrepreneurs.
CPAXT's 2025 business strategy centers on driving growth across all sales channels. The Company is advancing its technology and platform capabilities by leveraging hyper-personalization AI to analyze customer behavior. Moreover, CPAXT continues to expand its store network, renovate existing locations, and develop rental spaces under the 'Happy Community, Happy Mall' concept, tailored to the unique needs of each community. This approach not only promotes community health and well-being while supporting sustainability but also creates local employment through initiatives such as Mitrtae Shohuay, the Super 60 project, and direct sourcing from local farmers and SMEs. Additionally, CPAXT fosters strong community engagement through a range of social activities.
The Company is committed to sustainable growth, and has earned international recognition for its achievements. Makro, a leading wholesaler under CPAXT, was ranked as one of Asia-Pacific's Top 100 Best Companies of 2025 by TIME magazine and Statista, achieving an impressive score of 90.45 out of 100 and ranking among the top five Thai companies. In addition, CPAXT received the 2025 Top Employer Award in Thailand for the third consecutive year from the Netherlands-based Top Employers Institute, which honors organizations with exceptional standards in human resource management and employee development.
CP AXTRA remains committed to driving business growth while upholding environmental stewardship, social responsibility, and strong corporate governance to create value and foster stakeholder trust, while delivering robust long-term returns to shareholders and investors.