Organized by Bangkok Pride and the Bangkok Metropolitan Administration, the Bangkok Pride Festival 2025 highlighted the Bangkok Pride Parade, the city's official parade in celebration of Pride Month, taking place on June 1, 2025. This grand event united the LGBTQIAN+ communities and allies to support Diversity Equality and Inclusion, drawing a massive crowd of enthusiastic participants.
Prime Minister Paetongtarn Shinawatra joined the opening and marched in the parade, alongside members of the Cabinet including Minister of Tourism and Sports Sorawong Thienthong; Minister Attached to the Prime Minister's Office Jiraporn Sindhuprai and Governor of the Tourism Authority of Thailand Thapanee Kiatphaibool. Also in attendance were Chair of the Bangkok Pride Organizing Committee Waaddao Ann Chumaporn, Deputy Governor of Bangkok Sanon Wangsrangboon, Ambassadors and members of the diplomatic corps, representative of the UN Secretary-General in Thailand Michaela Friberg-Storey and First Executive Vice President - Shopping Center Business of Siam Piwat Group Saruntorn Asaves. Importantly, a wide network of LGBTQIAN+ communities, independent organizations, and LGBTQIAN+ individuals from Thailand and around the world came together to join the Bangkok Pride Parade. This vibrant unity marked the event as a 'Global Festival at a Global Destination', attracting visitors from across the globe while boosting the economy and tourism industry on multiple levels.
Waaddao Ann Chumaporn, Chair and Founder of Naruemit Pride and organizer of Bangkok Pride Festival 2025, stated: "The success of the Bangkok Pride Festival reflects the strength, diversity, and boundless love of the LGBTQIAN+ community. This festival has been recognized for its scale and joyful spirit. This year, the event is themed 'Born This Way: The Ongoing Fight - From Marriage Equality to Identity Recognition', telling a powerful story of continuing advocacy. We expect more than 300,000 Thai and international participants to join the parade, generating over 4.5 billion baht in economic circulation. We also aim to drive Bangkok Pride Festival 2025 to be recognized as a national festival, reinforcing Bangkok as a Pride Destination, and one of the top 10 largest Pride parades in the world, and the number one in Asia in terms of popularity and participation. This festival is not just a celebration for LGBTQIAN+ people — it is a declaration that Bangkok and Thailand are ready to be a global Pride destination, and to proudly host Bangkok World Pride 2030."
This year, for Bangkok Pride Festival, Siam Piwat Group—a leading real estate and retail developer, owner and operator of Siam Paragon, Siam Center, Siam Discovery, and joint-venture partner of ICONSIAM, ICS, and Siam Premium Outlets Bangkok—has continued its strong commitment to diversity, equality, and inclusion. The group has extended its support to Bangkok Pride, or Naruemit Pride Co., Ltd., and the Bangkok Metropolitan Administration, in organizing the Bangkok Pride Festival. In addition, Siam Piwat is hosting a series of activities under the campaign "The Celebration: Right to Love" from May 30 to June 30, 2025, offering month-long engagement to celebrate love and inclusivity.
Ms. Saruntorn Asaves, First Executive Vice President - Shopping Center Business of Siam Piwat Group stated: "Siam Piwat Group has been dedicatedly committed to support diversity, equality and inclusion. Most recently, Siam Piwat Group has won the 'Pride Value of Business Campaign' top award at the Bangkok Pride Awards 2025, which reflects our dedication to empowering the values of diversity, equality and inclusion. —not only within our organization, but also through the creation of spaces that empower the LGBTQIAN+ community to express themselves. Through creative and inclusive activities held within our shopping destinations, in collaboration with partners from various sectors, we have continuously supported initiatives that celebrate diversity and foster meaningful community engagement."
As part of Bangkok Pride Festival 2025, Siam Piwat Group is hosting a wide range of activities across all its shopping destinations. At Siam Paragon, the group is once again providing the venue for the Bangkok Pride Forum 2025, now in its second consecutive year. The forum features discussions spanning six key pillars: economy and business, healthcare, technology, environment, human rights, and education. In addition, Siam Paragon also hosted the inaugural Drag Bangkok Festival 2025—the first of its kind in Thailand and Asia—bringing together a vibrant and eye-catching drag community, captivating global audiences. The event will take place at Parc Paragon from May 30 to June 1, 2025.
At Siam Center The Ideaopolis, a major highlight of "The Celebration: Right to Love" is being presented, reinforcing its role as an inspirational platform that supports emerging Thai artists. In collaboration with PORIIN, a Thai designer and artist, and a group of eight other creative Thai professionals from diverse fields, Siam Center is showcasing the "Siam Center Galaxy of Love", a collection of uniquely Thai creative works. These pieces reflect themes of inclusivity and coexistence in diversity, featured through a Pride Experience Display. A wide range of activities is also being held from May 30 to June 30, 2025, including: MIRROR - OWN YOUR PRIDE, a lifestyle experience space by MIRROR and Siam Center, from May 30 to June 8, 2025. POP MART joins the campaign with activities like the Exclusive Unboxing Pride—the largest simultaneous unboxing event of PRIDE collectible figures. Epson shows its commitment to inclusion across all genders and ages, while promoting eco-conscious technology for a better future. They are joining with PRIDE PERSONALIZE, allowing attendees to create custom "Galaxy of Love" prints. Proceeds (after expenses) will be donated to the Phramongkutklao Hospital Foundation under Royal Patronage. UNIVERSAL MUSIC THAILAND energizes the month with the "Pride Is Universal 2025 X Galaxy of Love" playlist on Spotify, celebrating Pride with upbeat tunes all month long. at the Pride Stage, the schedule is packed featuring talks in collaboration with partner organizations such as the United Nations Development Programme (UNDP), live concerts, and entertainment from artists including COSMOS CYGNUS, LYKN, MOS-BANK, and Y2Z, as well as shows by LGBTQIAN+ groups and ally organizations—every weekend throughout June. On June 1, 2025, Siam Center will also welcome the Pride Parade with special activities including: PRIDE GLOW UP by Mistine - a makeup booth for parade-goers to get pride-ready, Performances by the Bangkok Metropolitan Orchestra and the Bangkok Gay Men's Chorus at the Atrium 1 and 2 stairs along Rama I Road, creating a vibrant, festive atmosphere to cheer on the parade.
Meanwhile, Siam Discovery The Exploratorium, in collaboration with leading brands, is presenting exclusive Pride Month collections, offering a fun and expressive selection of fashion and accessories that celebrate individuality and global participation in the festival. At ICONSIAM and ICS, the celebration continues with the "ICONSIAM Pride Out Louder" campaign, themed "Let the Voice of Pride Be Heard Louder Than Ever." This campaign amplifies Thailand's message of supporting diversity, equality and inclusion, now embraced as a part of contemporary culture on the world stage. Special activities will be held throughout June 2025, including:
"PRIDE OUT WALL," "ICONSIAM PRIDE OUT LOUDER 2025 EXCLUSIVE FANMEET: Kee Meun Fah," "The Pride Successor Series" and "REFLECTION OF PRIDE," all through June 2025.
Siam Piwat has also launched a special edition of its eco-friendly ONESIAM canned drinking water, redesigned to celebrate Pride Month, under the theme "Celebration: Right to Love." This design honors love in all its forms—without limits. The can design was created by Somchana Kangwarnjit, an acclaimed designer with over 200 international awards, and the water is produced by Greenery Water, the first Thai brand to offer drinking water in aluminum cans.
ONESIAM, in collaboration with Bangkok Pride and the Bangkok Metropolitan Administration (BMA), has received strong support from a wide range of partners, including: LGBTQIAN+ community organizations, Tourism Authority of Thailand (TAT), Creative and Soft Power Industry Development Institute, Federation of Thai Industries (FTI), Creative Economy Agency (CEA), United Nations Thailand, United Nations Development Programme (UNDP) Thailand, Corporate and brand sponsors also include a wide range of well-known partners, such as: Absolute Siam, BTS, Converse, CP, Dentiste, SmoothE, Epson, FTI, Fitness First, Fri27Nov., GMM Music, GNEST, White FOX, White Music, Grab, Greenery Water, Greyhound, Smileyhound, Greyhound Cafe, Jaspal, Kantana, KH Pride, Klook, Lego, Leisure Projects, Legend Heroes Thailand, LOFT, Madame Tussauds, Megatix, Nike, Nose Tea, Paragon Cineplex, Phramongkutklao Hospital, Picht, PlanB, Player Box, Pomelo, Pop Mart, Poriin, Random Dance Thailand, RS Music, BRIQ, Sansiri, SC Asset, SEA LIFE, Siam Kempinski, Star Hunter, Super Daddy Store, TAGTHAI, Tar Mafia, TCEB, Thai Boys' Love Content Promotion Association, ThaiRath Group, Mirror, Tiffany's Show Pattaya, Miss Tiffany, Miss International Queen, Tum Kratoey, True-dtac 5G, Virgin Active, W Hotel Bangkok, White Party, and Yellow Channel.
