AXTRA Digital's success stems not only from adopting technologies but from building a world-class team of highly skilled and experienced professionals. Comprising experts come from leading retail and tech companies in Thailand and around the world, the team brings deep market insights, proven methodologies, and a deep understanding of the Thai market. This powerful combination has already delivered transformative results, most notably the rapid rise of makro PRO, now recognized as Thailand's No. 1 Grocery E-Commerce Brand. Beyond e-commerce, AXTRA Digital is redefining the retail experience with Smart Stores that leverage technology to enhance operational precision and agility. Through a seamless omnichannel ecosystem, the team bridges online and offline experiences, harnessing AI and data analytics to create deeply personalized customer experiences tailored to individual needs.
Beyond cutting-edge technology and top talent, AXTRA Digital is designed to empower the next generation of digital leaders by offering a dynamic learning environment where young professionals can gain hands-on experience through real, challenging work. With a "learning-by-doing" approach, participants are not just building code - they are helping shape the future of Thailand's retail industry. Opportunities to collaborate with leading global tech partners further enhance exposure and impact.
The creation of AXTRA Digital reinforces CP AXTRA's ambition to become a leading digital-driven business by placing technology at the heart of its operations. This approach supports the development of a resilient ecosystem that anticipates future trends and responds to the needs of modern consumers with speed and precision.
CP AXTRA fosters a culture of continuous learning and digital skill development, empowering employees to keep pace with change and support the Company's goal of becoming a Retail Tech leader in Asia.
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