Mr. Ricardo Boarotto, CEO Thailand, Central Food Wholesales Limited, stated, "GO WHOLESALE understands the economic challenges faced by restaurant owners and those in the HoReCa sector, including rising living costs, slowing purchasing power, and a sluggish tourism industry. Through the 'HoReCa GO MORE: Hot Deals, Easy Sales, Great Profit' campaign, we aim to help relieve the burden of product and ingredient costs. In collaboration with our business partners, we are offering special price reductions exclusively for operators. Additionally, we've teamed up with the Federation of Thailand Chef's to deliver 60 hands-on workshops that empower entrepreneurs with culinary skills to create revenue-generating menu ideas and strengthen their businesses."
The campaign features a wide range of activities designed to create new opportunities for foodservice businesses—ranging from access to cost-saving products and ingredients to insightful talks and experience-sharing sessions by experts in Thailand's food industry. The event will also introduce new food and beverage menu ideas to help increase profitability. Moreover, professional chefs from the Federation of Thailand Chefs will lead hands-on workshops aimed at sparking creativity and providing practical skills that can be immediately applied to grow business revenue. A nationwide activity roadmap has been laid out to ensure foodservice operators across the country can access these opportunities."
The official launch event was held at the GO WHOLESALE Srinakarin branch and was presided over by Mr. Goranij Nonejuie, Deputy Director General, Department of Internal Trade (DIT). Also in attendance were the President of the Federation of Thailand Chefs, the President of the Restaurant and Grocery Professional Association (R.G.P.A.), Mr. Ricardo Boarotto, CEO Thailand, Central Food Wholesales Limited, and Ms. Suny Sidik, Chief Commercial Officer, along with the company's management team. A highlight of the event was a special panel discussion titled ""Turning Crisis into Opportunity: Rethinking Strategies for Restaurant Business Resilience" featuring leading food industry experts. The session was moderated by Torpenguin - Thanapong Vongchinsri, a renowned influencer, CEO of PenguinX, and founder of the popular Torpenguin page, widely followed by restaurant entrepreneurs across Thailand.
Meanwhile, other branches of GO Wholesale nationwide are also rolling out the "HoReCa GO MORE" campaign in rotation from June 4 to August 12, 2025. In addition to exclusive discounted products from top brands and business partners, each event will feature cooking shows by celebrity chefs and a host of special privileges—ranging from exclusive bonus coupons and lucky draw prizes to the delightful tasting of the privately owned brand "A-Choice" at promotional prices.
Restaurant entrepreneurs and HoReCa businesses interested in joining the event can find more details at any GO Wholesale branch near you, on the Facebook page: https://www.facebook.com/gowholesaleth/, or on the website: https://centralfoodwholesale.co.th/. Visit the location closest to you. #GOWHOLESALE #GOAlwaysFreshForward #GOFreshnessForYouEveryday #GOCompleteFreshValue
