In today's fast-paced world, we're constantly juggling the pressures of work, demanding lifestyles, and relentless change, making it no surprise when our physical and mental well-being takes a backseat. As a result, today's workforce sees a healthy work-life balance as incredibly important, demanding a clear line between professional and personal lives. Consequently, companies that genuinely champion this balance are highly sought after. This is supported by research from Deloitte, which confirms that organizations prioritizing holistic employee well-being see boosts in both productivity and engagement.
At NEO Corporate Public Company Limited (NEO), a leading Thai FMCG company dedicated to enhancing consumers' quality of life, we believe that work and life can thrive in harmony.
- "For Work to Thrive, Life Needs Balance." At NEO, We Make Both Possible.
Ms. Nissara Thakolsri, Deputy Chief Executive Officer of Operations at NEO Corporate Public Company Limited, said, "We see organizational success as fundamentally rooted in the 'happiness of our team members.' After all, if our people aren't finding balance in their own lives, how can we expect to pioneer innovations that genuinely enhance the lives of our consumers? This core belief led to the 'NEO Well-Being Way' - our distinctive approach to work that does not just focus on 'employee benefits' but also on cultivating a true 'life experience' for our team.
"Our goal is for everyone at NEO to feel deeply valued—not merely as employees, but as individuals with unique dreams, families, and personal aspirations. Acting on this conviction, we've reimagined our workspace to be far more than just an office. We've introduced Flexi-Hour, giving team members the autonomy to set start and end times that align with their personal rhythms, and Hybrid Working, offering the flexibility to work remotely three days a week. These initiatives are key to our 'Happy Workplace' concept, empowering everyone to achieve better life balance without sacrificing productivity. It's an office environment specifically designed to cater to the modern workforce. Moreover, we are committed to fostering a work culture anchored by an 'outward mindset,' which encourages our team to be results-focused, always considering the impact on all stakeholders—whether it be customers, partners, or colleagues—and champions teamwork to generate shared value and mutual benefits."
- Well-Being: More Than a Concept, it's a 'Lived Experience'
"We believe that true 'life stability' requires more than just the income of a full-time job." This conviction drives NEO to organize skill-building activities and workshops—like D.I.Y. herbal inhalers, scented candles, bag making, and other crafts. These initiatives encourage our team members to explore small entrepreneurial ventures or develop side hustles in their own time. Complementing this, we actively foster an inclusive culture that celebrates diversity in gender, age, and personal style. This is vividly expressed through our Casual Fridays, where everyone is invited to showcase their individuality through their attire.
"For us, well-being isn't merely an abstract notion; it's a tangible, everyday experience." At NEO, our team members experience this firsthand through a suite of activities thoughtfully designed for holistic physical and mental care. These range from mindfulness practices such as sound baths, mandala art, and sand tray therapy to empowering workshops focused on self-discovery and life goal management, including personal color analysis and personal financial planning. Our commitment also extends to comprehensive family support programs and even to nurturing green spaces—both on our rooftop and at our factory—teeming with vegetables, fruits, and our own cultivated stingless bees. These seemingly small joys profoundly nourish the spirit, allowing work and personal life to not just coexist, but to blend seamlessly and harmoniously.
- Pet-Friendly Day: A Magic Moment That Connects "All Kinds of Happiness"
One initiative that was met with tremendous enthusiasm is our Pet-Friendly Day, which immediately became a 'magic moment' at NEO. On this special day, team members can bring their pets to work—and we mean all beloved companions, not just dogs and cats—infusing the workday with a unique vibrancy. Our teams that took part said that the office came alive with a wonderfully relaxed atmosphere, spontaneous conversations, and smiles all around that naturally strengthen team bonds. We see the event as a cornerstone for great work and a vital spark that ignites the passion to innovate. What's more, this initiative beautifully aligns with our new brand, LovliTails—a line of pet care products born from a profound understanding of pet lovers' lifestyles.
For LovliTails, pets aren't merely companions; they are cherished "family members" who enrich daily life and bring profound emotional joy. Pet-Friendly Day, therefore, is more than just a fun event; it's further testament that NEO doesn't just create brands for pet lovers—we genuinely connect with them, heart to heart.
- Caring for Our People = The Ultimate Investment
"At NEO, we operate on the conviction that genuinely caring for our people is the ultimate investment a company can make". This drives our commitment to cultivating an environment where work and life seamlessly integrate. Our dedication to healthy workplaces is underscored by accolades such as "The Most Attractive Employer" award from the Future Trend Awards - which we've earned for two years running. We've also proudly received the 'HR Asia Best Companies to Work for in Asia 2024' award from HR Asia for the fifth time. Furthermore, NEO is one of 32 pilot organizations selected to help develop standards for 'Family-Friendly Workplaces,' a project supported by the Thai Health Promotion Foundation. This is because, at NEO, we don't view our team members as mere cogs in the corporate machine but as the very 'heart' of every growth strategy.
"NEO Well-Being is more than just a people management strategy; it's our solemn promise to holistically care for our team members—nurturing their physical well-being, mental health, and life aspirations. This approach not only cultivates happiness among our team but also lays the crucial foundation for unlocking their full capabilities and potential, ultimately propelling our organization towards international leadership," Nissara concluded.
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