The core concept of the campaign focuses on shifting the perspective from "treatment after illness" to "early prevention" — particularly for breast cancer, which remains the most common cancer among Thai women. When detected at an early stage and treated appropriately, the survival rate is significantly higher compared to cases diagnosed at an advanced or metastatic stage. This highlights the importance of regular screenings. "The Power of Self-Love" goes beyond simply promoting regular health check-ups; it aims to foster a self-love lifestyle through practical, actionable steps, such as:
- Monthly breast self-examinations, ideally performed 7-10 days after the end of each menstrual cycle.
- Annual health check-ups, which serve as a valuable investment for long-term well-being.
- Striking a healthy balance between career, family responsibilities, and ongoing personal health care.
In this special collaboration, Kru Parn - Somnuek Klangnok brings his unique artistic vision to the campaign, adding a new dimension that goes beyond academic communication. Through the power of art, his work resonates deeply with women's emotions, feelings, and consciousness, creating a more profound and personal connection to breast health awareness. This collaboration builds on the Thanyarak Foundation's ongoing mission, which has reached and educated over 5.3 million Thai women on breast self-care over the past three decades. On this meaningful occasion, the Thanyarak Foundation invites everyone to be part of "The Power of Self-Love" — a campaign that is more than just a health initiative. It is a call to awaken the inner strength within every woman to prioritize their health and embrace true self-love. The best prevention is early detection. Genuine self-love begins with consistent care of both physical and mental health. When you are strong and healthy, you are empowered to care for your loved ones including your family, close friends, and your community without limits. For those interested in breast cancer screening services, please contact Thanyarak Breast Center at Siriraj Hospital at 0-2411-5657-9 or Thanyarak Center at SIRIRAJ H SOLUTIONS at 0-2414-0833.
Health, fashion, and art are about to converge in style… Coming soon: an exclusive collaboration with a world-class fashion brand!
