Connecting for Peace…True, a Thai tech company, Is Accelerating its Mission to Connect Hearts and Communication for Peace

In times of crisis, communication is more than just technology. It's a fundamental human right that everyone deserves equal access to…Amid unrest along the Thai-Cambodian border, True Corporation has swiftly mobilized its digital capabilities, connectivity tools, and field teams to ensure that people can stay in touch with loved ones, access information, and seek help without disruption. This response reflects True's belief in the power of connection to foster peace, a commitment embodied in our "Connecting for Peace" initiative. It also aligns with the United Nations Sustainable Development Goals (SDGs), particularly Goal 16: Peace, Justice and Strong Institutions, and Goal 17: Partnerships for the Goals, highlighting the importance of international collaboration through shared resources, expertise, and networks to build a more sustainable society.

Tuesday 5 August 2025 15:00
Connecting for Peace…True, a Thai tech company, Is Accelerating its Mission to Connect Hearts and Communication for Peace

True's Response During the Border Crisis

1. Caring for True and dtac Customers with Seamless Connectivity: Offering Free Calls, Free Data, and Extended Service Validity

True has swiftly rolled out emergency support measures for True and dtac customers in the 13 affected districts across 4 provinces comprising Buriram, Surin, Sisaket and Ubon Ratchathani. These include:

  • Free 10 GB internet valid for 7 days
  • Free 100 minutes calls valid for 7 days
  • Extended validity: Prepaid customers get an additional 7 days of service; postpaid customers receive extended payment deadlines to ensure uninterrupted service.

In addition, True is assisting customers in Cambodia by enabling free 24/7 emergency contact with the following: Royal Thai Embassy in Phnom Penh, Royal Thai Consulate-General in Siem Reap and True Call Center

2. Supporting Displaced Communities Across 4 Northeastern Provinces: Buriram, Surin, Ubon Ratchathani and Sisaket

  • Network Support: Deploying Cell-on-Wheels (COW) units and temporary cell sites to strengthen 5G/4G signals for both calls and internet access in evacuation centers.
  • Connectivity & Comfort: Installed internet access, free Wi-Fi, and TrueVisions Now services in shelters to help evacuees stay connected with families, access news, and find moments of comfort and entertainment.
  • 24/7 Network Monitoring: Dispatched on-ground network engineers for continuous signal checks and real-time updates, with a dedicated emergency response team stationed at BNIC (True's Business and Network Intelligence Center) powered by AI for around-the-clock network management.

3. Supporting Frontline Personnel in Crisis Response

  • 1,000 Free SIM Cards: Provided TrueMove H SIM cards to military personnel in the area to ensure reliable communication, enabling calls, messaging, and data access.
  • High-Speed Internet Installation: Delivered broadband connectivity to support the operations of medical staff, military, police, government officials, and all frontline responders assisting evacuees and affected communities.

4. Creating Opportunities for Students and Families to Return to Learning Safely

  • The Plookpanya Foundation and True Corporation, through True Plookpanya, have provided financial donations to assist students in border-area schools affected by the crisis, as well as families forced to evacuate due to the ongoing situation.

5. Employee Safety Comes First

  • For employees located in affected areas, the company has arranged evacuation support and secured temporary accommodations to ensure their safety.

True Corporation remains committed to its mission of Connecting for Peace, driven by the belief that "Equal access to communication is fundamental to protecting life and human dignity." Thoughts and support are with the people, customers, employees, and frontline personnel. True stands in solidarity with all those affected, committed to staying by their side through this challenging time together.