CardX, a credit card and personal loan service provider under the SCBX Group, announced its success in winning "The Best Cloud Based Technology Initiative in Thailand" award from "The Asian Banker Thailand Excellence in Retail Finance and Financial Technology Awards 2025." This award reflects the company's vision and commitment to leveraging technology and innovation to deliver value to customers through modern financial products and services, as well as CardX's capability to operate efficiently with cloud technology while laying the foundation for future AI-driven business operations.
This award marks a historic milestone for CardX as the first company in Thailand and Southeast Asia to successfully migrate the core banking system for credit card and personal loan services to the cloud, encompassing data from over 3 million customer accounts. This transformation is a significant leap forward in propelling Thailand's financial industry into the era of Data Intelligence & Cloud.
Mr. Sarut Ruttanaporn, Chief Executive Officer of Card X Co., Ltd. (CardX), stated, "This achievement stems from our strategic adoption of advanced cloud technology, enabling CardX to respond to customer needs with greater speed and efficiency. The system migration of our credit card and personal loan business to a cloud-based architecture is not merely an operational upgrade—it empowers CardX to fully harness AI technology to drive business growth. It allows us to utilize existing data to expand our offerings and develop products and services in real time, aiming to deliver hyper-personalized experiences that meet customer expectations across all dimensions in the digital age."
CardX is committed to developing "AI with Soul"—an artificial intelligence technology that not only responds swiftly but also integrates deep customer data intelligence to understand and empathize with customer needs. Guided by the principle of "Customer First," CardX designs services that simplify complexity, offering convenience and peace of mind in every interaction. The company delivers personalized experiences through features such as credit limit management, timely and relevant promotions, and faster customer support via digital service channels and call centers, continuously enhancing customer satisfaction.
"In addition, CardX has elevated security standards in the credit card industry with its Double Fraud Detection system, which utilizes AI and machine learning to detect abnormal card usage behavior in real time. Customers receive instant alerts to confirm or reject transactions, preventing potential losses and providing greater peace of mind. Furthermore, customers can manage their cards independently through the Card Control feature, including locking/unlocking cards, disabling international transactions, and enabling them only when traveling. These systems operate 24/7 to ensure maximum safety, flexibility, and confidence for CardX customers."
"This technological foundation transformation of CardX has significantly enhanced our competitive capabilities while driving the organization toward a stable and sustainable future. We are not limiting our role to merely being a credit card or personal loan service provider, but aspiring to become a modern Digital Payment Platform that truly meets the needs of today's customers," Mr. Sarut concluded.