CEOs, COOs, and CHROs from leading restaurant chains, beverage brands, and cafe operators gathered to exchange insights on the evolving role of technology in shaping the future of F&B. Atthakorn Rattanarom (Kan), CEO and Co-founder at BEARHOUSE, delivered a special recorded address, highlighting the importance of strong internal foundations for sustainable growth. His remarks underscored how digital collaboration and thoughtful workflow design can empower teams and elevate customer experience at scale.
Building on this, Thatchapol Thongsuk, IT Project Manager at BEARHOUSE, joined the panel to share practical examples of how the brand is integrating automation and collaboration tools to scale efficiently. As one of Thailand's fastest-growing bubble tea brands, Bearhouse continues to leverage operational excellence to fuel expansion. The Lark Leadership Team showcased real-world examples of how automation and AI are transforming operations, workforce engagement, and cross-functional collaboration across Thailand's F&B sector. From bubble tea chains to full-service restaurants, technology adoption helps businesses reduce costs, boost efficiency, and enhance the employee experience.
Mark Dembitz, APAC General Manager at Lark, expressed his commitment to supporting Thai businesses in scaling through innovation: "Thailand's F&B sector is one of the most dynamic in the region, with brands rapidly evolving to meet rising customer expectations. Sustained growth at this pace requires more than great food and service-it demands seamless operations and teams empowered to test and innovate at speed.
"At Lark, our mission is to equip Thai F&B leaders with a platform that unifies communication, automates workflows, and connects teams across every level of the organisation. By reimagining how businesses operate behind the scenes, we help them scale faster, serve better, and stay ahead of competition in a rapidly evolving market."
As competition intensifies across Thailand's F&B sector, Lark aims to be a trusted partner for both emerging and established brands, helping them harness automation and AI to drive their next phase of growth.
To discover how Lark can support your F&B businesses in Thailand, visit www.larksuite.com or reach out to the Lark Thailand team for a personalised consultation.