The Thai duo stunned the badminton world by toppling reigning World Champions Chen Tang Jie and Toh Ee Wei of Malaysia, ranked No. 3 globally, in the final. This remarkable win marked their sixth career title together, a journey that began when they were ranked as low as World No. 307 in October 2024. Since then, Bas and Fame have conquered every level of the BWF World Tour - from Super 300, 500, and 750, to the prestigious Super 1000.
Their latest victory, along with strong performances by fellow players from SCG Badminton Academy — including men's doubles pair Dechapol Puavaranukroh "Bas" and Kittinupong Kedren "Sky", currently ranked world No. 12, and mixed doubles pair Supak Jomkoh "M" and Ornnicha Jongsathapornparn "Mook", ranked world No. 136 — underscore the Academy's philosophy embodied in the phrase "Everyday is a Hard Day." No matter how difficult or challenging the journey, with resilience, discipline, unwavering focus, and the belief that anything is possible, athletes can overcome barriers and transform struggles into pride and global recognition for Thailand.
As a steadfast supporter of Thai athletes from youth development to professional careers, SCG firmly believes in the power of sports under the vision "Possibilities for Growth." To amplify this belief, SCG has launched a new online campaign film, "Everyday is a Hard Day," portraying the inspiring journeys of its badminton athletes. The film delivers a powerful message: "Every hard day is a true test of the value of success."