Dataxet Limited organized a seminar titled "AI-Powered Media Intelligence for Marketing & PR Professionals" to help marketing, public relations, and corporate communications experts learn how to systematically manage massive amounts of data using AI and MarTech technologies, featuring expert speakers sharing strategic perspectives.
Data + AI: The Heart of Modern MarTech
Mr. Teeraphol Ambhai, MarTech and AI expert, stated that in an era where organizations must compete with speed and efficiency, implementing MarTech (Marketing Technology) is essential for managing limited resources—time, budget, and people—primarily through the use of data.
"Data is the core of MarTech. Today's organizational transformation shouldn't stop at Digital Transformation but should evolve into full AI Transformation to create an AI experience that maximizes efficiency in communication, marketing, and data management," said Mr. Teeraphol.
Mr. Teeraphol emphasized that many organizations start at the wrong point by choosing channels first, such as investing heavily in Facebook advertising when their target audience, Gen Z, may not even use that channel.
"Good marketing must start by understanding the target audience first—who they are, what they want, what their pain points are—and then select the appropriate channel, not choose the channel first and then look for the target," Mr. Teeraphol explained.
Therefore, data is the starting point for creating excellent customer experiences, and Social Listening is a crucial tool that helps organizations choose communication channels that align with their target audience.
AI's Power Comes from Trusted Data Sources
Mr. Saroot Udomkarn, Commercial Director at Dataxet Limited, presented the AI-Powered Strategic Reports solution, emphasizing the most critical principle in using AI for business: "the quality of data being analyzed."
"AI is certainly powerful, but if it doesn't receive data from Trusted Sources, the results won't meet business objectives. Using reliable data builds confidence that it can be effectively applied to real business needs," said Mr. Saroot.
Elevating Strategic Reports for Strategic Decision-Making
Mr. Saroot explained that Dataxet's AI-Powered Strategic Reports are designed to transform large amounts of data into strategic decisions based on the concept "From Data to Decision." The goal is to reduce time, increase efficiency, and improve data-driven decision-making.
AI-Powered Strategic Reports are available in various templates, such as Campaign Reports, Crisis Monitoring Reports, and others. These reports comprise main components: Summarize (condensing large amounts of data for easy understanding), Analyze (in-depth analysis to find insights), and Recommend (suggesting action plans or strategies).
This reporting solution operates on the foundation of Trusted Sources + AI Processing + Structured Template, with 360-degree data monitoring across all channels, collecting comprehensive data including Mentions, Sentiment, Engagement, and Consumer Voice.
"Using AI will transform the reporting process that used to take half a day or 1-2 days into faster results, whether for campaign analysis reports or crisis response," said Mr. Saroot.
The seminar also received support from global news and media network partners including Antara (Indonesia), Kyodo (Japan), Medianet (Australia), Notified (United States and worldwide), United News of Bangladesh (Bangladesh), Yonhap (South Korea), Xinhua (China), and AsiaNet (Asia-Pacific). This collaboration is part of the effort to help Thai brands efficiently distribute press releases to target audiences both domestically and internationally, reinforcing Dataxet's concept of helping "every brand become a Trusted Source" and creating a reliable news ecosystem in the AI era.
About the Seminar
The "AI-Powered Media Intelligence for Marketing & PR Professionals" seminar was held on October 22, 2025, at Eastin Grand Hotel Phaya Thai. Dataxet Limited invited speakers and experts from various organizations, including Mr. Teeraphol Ambhai, MarTech and AI expert and Adjunct Professor at Sripatum University; Mr. Saroot Udomkarn, Commercial Director at Dataxet Limited; Mr. Komkrit Sakrit, Corporate Communications Director at Metropolitan Electricity Authority; Mr. Ekkawat Amrapala, Spokesperson of Bangkok Metropolitan Administration; Ms. Satakamol Worakul, Senior Director of Corporate Communications at MBK Plc.; and Ms. Warangkana Boonthiam, Crisis & Issues Management Advisor at Dataxet. The speakers shared their experiences on news and information management and effective communication. The event was attended by over 120 participants from leading companies and organizations.
About Dataxet
Dataxet Limited provides Social Listening platforms, Media Monitoring services, and press release distribution, and operates the Infoquest News Agency. Dataxet's services, including dxt:360, dxt:solutions, and NCX, help brands monitor and analyze 360-degree media coverage across social media, online media, and mainstream media. The company also offers real-time news services and press release distribution both domestically and internationally.
For more information, visit www.dataxet.co
