Design & Decor Officially Launches in Phuket Targeting the Luxury Villa Segment with a New Definition of Premium Interior

Design under the Concept "Crafted Design. Curated Living. Masterpiece Home."

Monday 17 November 2025 15:15
Design & Decor Officially Launches in Phuket Targeting the Luxury Villa Segment with a New Definition of Premium Interior

Design & Decor, a leader in premium interior design and lifestyle home furnishings, has officially launched in Phuket, unveiling a vision to redefine bespoke living through the concept "Crafted Design. Curated Living. Masterpiece Home."
The Brand aims to go beyond home furnishings - engineering an "elevated lifestyle". This stance embodies Design & Decor's commitment to translating sophisticated taste into tangible, visceral living spaces. Every detail is a deliberate, masterfully crafted element, woven into a curated environment that transcends aesthetics, becoming a powerful emotional and spatial representation of the homeowner's ultimate aspirations.

The Power of Design as a Way of Life

Mr. Phidet Chawaldit, Executive Vice President of SB Furniture Group stated, "Design & Decor was born from our belief in the power of design to transform spaces into meaningful life experiences. Our goal is not only to create visually stunning homes but also to integrate design, function and emotion seamlessly. Phuket was chosen as our launched, given its status as a premier destination for both Thai and international clientele who value quality, sophistication and attention to detail."

He elaborated, "We are here to manifest the absolute convergence of beauty and opulence. Design & Decor is more than a design partner; it is the definitive Sanctuary of Inspiration for premium interior design, where every piece is a highly vetted statement, meticulously selected to resonate with the homeowner's singular style and prestige."

One-Stop Expertise for Bespoke Living

Driven by a mission to deliver an exceptional living experience, Design & Decor positions itself as a one-stop design solution provider, covering every step from concept to completion. Its philosophy defines luxury through personalized design that decodes each homeowner's Lifestyle DNA, turning every house into a signature masterpiece.

Under the guiding theme "Crafted Design. Curated Living. Masterpiece Home." the brand strives to create living spaces that reflect the owner's identity and pride, where art, comfort and functionality converge flawlessly in every detail.

Empowering Collaboration across the Luxury Property Ecosystem

Beyond residential design, Design & Decor is expanding its influence by inspiring innovation within the widespread design community bridging designers, property developers and luxury homeowners. The brand also serves as a strong business partner for high-end real-estate developers and agencies through its One-Stop Design Solutions, offering comprehensive luxury management services that enhance project image and deliver measurable market value. "We are not merely interior design providers; we are redefining value creation in Thailand's property sector powered by design excellence and strategic collaboration with our partners," Mr. Phidet concluded.

Visit and Contact

Discover Design & Decor's showcase and personalized consultation service at its Phuket
branch or schedule an appointment with the team.

For more information, please visit https://designdecor-studio.com/

Design & Decor Officially Launches in Phuket Targeting the Luxury Villa Segment with a New Definition of Premium Interior