Mr. Marcelo Mayer, Senior Vice President - Commercial Innovation & AI, ThaiNamthip Corporation Public Company Limited, said: "At ThaiNamthip, innovation underpins our commitment to refreshing Thailand by delivering high-quality beverages that respond to evolving consumer lifestyles. We are extremely excited to introduce Monster Energy(R) to the Thai market. As the leader of Thailand's non-alcoholic ready-to-drink (NARTD) market, the launch marks an important milestone for ThaiNamthip as we expand our portfolio and make our first foray into the energy drinks category, the third-largest segment within Thailand's NARTD market, and more particularly the premium energy drinks category, which has enjoyed an average annual growth rate of approximately 34% in recent years.
Monster Energy(R) stands out through its bold, intense taste and its iconic global positioning among young consumers and those with active, high-energy lifestyles who thrive on challenge. Globally, the brand's strategy is built on authentic partnerships with extreme sports and motorsport athletes—not simply as sponsorships, but through real collaboration and shared journeys.
In Thailand, our approach aligns closely with this global direction through marketing campaigns and on-ground activations designed to deliver adrenaline-charged experiences across motorsport, extreme sports, music, and gaming communities. ThaiNamthip's strengths in our extensive distribution network and commercialization expertise, combined with Monster Energy(R)'s strong global brand recognition, highly engaged fan base, and world-class production standards, will enable us to expand consumer reach, bring new energy to the market, and continue to foster strong connections with our target audiences in Thailand."
Monster Energy(R) is primarily targeted at young adults aged 18-35, including working professionals, gamers, motorsport fans, nightlife enthusiasts, and individuals with active, energetic lifestyles. The brand resonates with those who challenge the status quo, seek self-expression, and are drawn to high-adrenaline experiences across music, gaming, motorsport, and extreme sports culture.
Monster Energy(R) is now available in Thailand in two variants—Monster Energy(R) Green (Original) and Monster Energy(R) Ultra—packaged in 330 mL cans. The products are distributed nationwide across Modern Trade, Traditional Trade, and HoReCa channels, ensuring broad accessibility for consumers across the country.
Consumer Advisory
- Monster Energy(R) Green (Original) and Monster Energy(R) Ultra, imported and distributed in Thailand by ThaiNamthip Corporation PLC, contain no more than 50 milligrams of caffeine per unit, in full compliance with the regulations of the Thai Food and Drug Administration (Thai FDA).
- Consumers are advised not to exceed two cans per day
- The products are not recommended for children or pregnant women.