Central Pattana plc, operator of Central shopping centers nationwide, is joining hands with leading retailers and partners to invite everyone to celebrate Valentine's Day 2026 through the "Love in Motion" campaign under the theme "Invisible Force — Love Is the Driving Force." The campaign brings to life the power of love that moves every aspect of life through curated lifestyle experiences, music, art, and activities designed to connect all relationships — from romantic love and family bonds to friendships and self-love. Elevating Central shopping centers across Thailand as Valentine's Day landmarks and a Journey of Love spanning every dimension of love, the campaign runs from 6-16 February 2026 at Central shopping centers nationwide.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Valentine's Day represents a key seasonal economic moment for Thailand's retail and lifestyle sectors, with spending growing steadily by over 7% year on year. We also see clear shifts in consumer behavior—especially among Gen Z and Gen Y—moving from material gifting toward meaningful experiences, with food, fashion, beauty, and lifestyle emerging as standout growth categories. Today, more than 80% of purchase journeys begin on digital platforms before connecting to real-world experiences in our centers.
With this in mind, Central Pattana launched the 'Love in Motion' campaign under the concept of Invisible Force to elevate our shopping centers from retail destinations into integrated lifestyle and experience platforms. By bringing together partners across diverse industries, we aim to strengthen brand equity and long-term customer value—positioning Central as more than a place to shop, but as a platform embedded in everyday life that grows alongside the economy, cities, and communities in a sustainable way."
"This year, Central Pattana set out to make Valentine's Day more meaningful than ever by introducing the song YOURS as a heartfelt expression of positive emotions. The project brings together a special collaboration between renowned composer Boyd Kosiyabong and acclaimed vocalist Pod Thanachai to create a love song filled with warmth and meaning.
The music video features Ice Natara and Jane Methika, portraying a story of connection and love that grows over time, with Central shopping centers woven into everyday life at every stage. As we celebrate Central Pattana's 45th anniversary, we also wish to convey our brand message: that every happiness of 'you'—our customers, partners, employees, and everyone around us—is the inspiration that drives us to keep moving forward. As reflected in the lyric, 'I truly cherish your happiness,' this captures our commitment to being a place of happiness for everyone—just as we have always been, and will continue to be in the future," Dr. Nattakit added.
Love in Motion: The art of love in motion combining music, illustration and lifestyle together to create the Moment of the Year
- Celebrate Valentine's Day in style. Boost the cuteness even more with an exclusive collaboration featuring renowned new-gen Thai illustrator: Newyear - Paphakorn Srikunrayakorn. Her unique style and soft colors will convey the power of 'Love in Motion' in every form, transforming ordinary moments into heartwarming memories, adding vibrancy to love and spreading smiles throughout Valentine's Day at Central shopping centers nationwide.
- Welcome the month of love with positive energy from one of the hottest lifestyle influencer couples of the year: Palm - Pawee Prechaverakul and Noey - Passaporn Kanjanopas, who will share their new definition of love under the concept of 'LOVE in Motion'. They will share their love story driven by shared passion, journeys to seek inspiration and their adorable bond. The couple share their bright, playful and natural personalities to spread happiness to everyone through their perfectly synchronized lives proving that love moves and supports them to grow together.
LOVE IS HAPPENING highlight activities nationwide:
- LOVE RUN CLUB - embark on a journey of love in an active lifestyle that helps elevate our shopping centers into health-conscious communities with spaces provided for self-care, friendship-building and new connections. Partnering with leading fitness centers such as Fitness First, Jetts Fitness and Virgin Active, we will share the power of active love through every step you take. Discover LOVE RUN CLUB on 7 February 2026 at Central EastVille, on 13 February 2026 at Central Nakhon Ratchasima, and 14 February 2026 at Central Khonkaen, Central Ayutthaya, Central Lampang and Central Pattaya.
- BLOOMING LOVE X CHARLES & KEITH - let love bloom by giving heartfelt gifts to your loved ones. Receive free flowers and a special 200-baht-discount E-Coupon from CHARLES & KEITH* when you dine or shop within the shopping centers - subject to terms and conditions of each participating branch such as Central Rama 9, Central Phitsanulok and Central Ubon Ratchathani.
- LOVE NOTES - enjoy a super adorable pop-up space where you can write heartfelt messages on Special Edition postcards created by illustrator: 'Newyear', along with amazing photo spots at Central Pinklao, Central Westgate, Central Rama 9, Central Udon Thani, Central Ubon Ratchathani, Central Ayutthaya, Central Chonburi, Central Si Racha, Central Mahachai, Central Phitsanulok, Central Chiangrai, Central Samui and Central Krabi.
- LOVE LANDMARK - every corner offers positive memories, with photo spots of adorable characters at Central Westgate, Central Pinklao, Central Udon Thani, Central Phitsanulok, Central Chiangmai Airport, Central Chiangrai, Central Hatyai, Central Krabi and Central Pattaya.
- MAKE A LOVE WISH - on 14 Feb 2026, accumulate merit and increase your chances of finding a partner with the first worship ceremony of the Lakshmi Shrine, the goddess of love, wealth and fortune, at Central Ladprao and the worship ceremony of the Trimurti, the god of love, at Central Phuket.
- LOVE MARKET - dine, shop and chill out at the lifestyle markets and markets for singles featuring amazing shops and a great atmosphere from 6-14 February 2026, at centralwOrld, Central Westgate, Central Ladprao, Central Udon Thani, Central Ubon Ratchathani, Central Ayutthaya, Central Chonburi, Central Chanthaburi, Central Nakhon Pathom and Central Phitsanulok.
- LOVE MOMENTS SPECIAL - experience all aspects of Valentine's Day with various activities, including marriage registration at Central Westgate, Central Ubon Ratchathani, Central Nakhon Ratchasima, Central Ayutthaya and Central Pattaya, handcrafted gift workshops at Central Pinklao, Central Westgate, Central Ramindra, Central Ubon Ratchathani, Central Nakhon Ratchasima, Central Ayutthaya, Central Chaengwattana, Central Rayong, Central Nakhon Si Thammarat, Central Chiangmai Airport, Central Nakhon Sawan and Central Pattaya, fortune telling sessions with renowned astrologers at Central Westgate, Central Udon Thani, Central Ubon Ratchathani and Central Rayong and many more activities designed to fulfil the celebrations for all forms of love.
- centralwOrld: Discover spectacular Valentine's Day celebrations starting from 12 February 2026 with RAVIPA, who will join hands with centralwOrld to hold a grand worship ceremony to the Trimurti (Hindu Trinity) on the auspicious day and be sure to visit the super cute photo landmarks from today until 15 February 2026. On 14 February 2026, health enthusiasts are invited to join the City Glow Club Community event at GROOVE as centralwOrld collaborates with Beneunder, a clothing brand known for its lightweight, comfortable and versatile apparel, to launch 'Love Moves - Run Together', which blends the concepts of Healthy Lifestyle & Urban Living to help spread positive energy and build a new community, with support from Fitness First. Be sure to capture the many special moments with the Headwrap Printing Workshop from Craftfeteria and relax after your run with drinks from Ve/la. Enjoy 'MAMA Presents Crazy-Love Concert Vol.2', which brings together top artists such as Fellow Fellow, No One Else, LIPTA and ETC at centralwOrld LIVE, along with mini-concert: GIFTED: LOVE UNWRAPPED WITH JAOKHUN, by Jaokhun - Jakrapat Wattanasin at Beacon 3 Zone, 1st floor. Don't forget to visit the photo landmark of Love Tempo: A Love Story Exhibition, where GROOVE is transformed into an art exhibition of love through trendy giant characters at GROOVE, 1st floor, and be sure to check Quote by Teayii, where love is expressed from a contemporary perspective that helps boost attraction, as Valentine's Day hotspots. Moreover, discover activities and promotions from leading restaurants and fashion brands in centralwOrld Dear Love 2026 from today until 16 February 2026.
LOVE LEVEL UP: Exclusive privileges for Central X members: Get two free downloads of illustrator Newyear's wallpapers; claim your privilege from 6-16 February 2026 (two designs per member number only). Special privileges for new members: Apply as new members from 13-15 February 2026 at the centralwOrld activity point and receive a free 'Newyear' heart-shaped die-cut PVC fan with a Trimurti prayer on the back (One piece per member number). Register from February 14-15, 2026 at the Central Ladprao activity point and receive a free 'Newyear' heart-shaped die-cut PVC fan with a Lakshmi prayer on the back, plus heart-shaped stickers (random designs; 1 piece per member number. *Terms and conditions apply). Complete your Valentine's lifestyle with special deals from leading fashion brands and stores nationwide, including BEAUTRIUM, CHARLES & KEITH, Crocs, Champion, MUJI, Pandora, RAVIPA, Swarovski, JD Sports, VIVAIA; food brands such as Auntie Anne's, BreadTalk, Cioccolatitaliani, Cold Stone Creamery, Katsuya, Kiani, KOI The, Oh! Juice, On the Table, Pepper Lunch, and The Pizza Company. Create meaningful and valuable moments of love that go beyond shopping and share special experiences throughout the 'Love in Motion' campaign from 6-16 February 2026, at Central shopping centers nationwide.