Adding expert insight to the event was Dr. Vanuchawan Wisuitiprot from the Department of Pharmaceutical Sciences, Faculty of Pharmacy, Chiang Mai University, who shared knowledge on indigenous plant innovations that have earned international recognition. She was joined by popular actor "Got" Jirayu Tantrakul, widely admired for his meticulous appearance, who shared his personal grooming routines and hair-care tips.
Sirisupa Ajsonjorn, Chief Marketing Officer of NEO Corporate Public Company Limited, stated, "The men's grooming market continues to show strong growth potential, particularly in niche personal care segments. Consumer surveys reveal that hair loss and hair thinning are among the top concerns for men of all age group—not only older men. Younger men increasingly affected due to lifestyle factors and stress. Biologically, men are also more prone to hair loss, largely due to their higher testosterone levels that convert to DHT (Dihydrotestosterone) that directly impacts hair follicles. This process shortens the hair growth cycle, weakens hair follicles. and leads to thinning—particularly around the temples and crown."
She added, "Our expansion into this segment is part of a strategic plan to elevate TROS through the premium sub-brand TROS PRO, which focuses on science-backed innovation. Through extensive research and development, we carefully selected raw ingredients that directly respond to real consumer needs. We partnered with Thai researchers who successfully developed a Sea Holly extract, certified by Naresuan University and recognized internationally with two prestigious awards—the Bronze Award at the Geneva International Exhibition of Inventions 2024 in Switzerland, and the Special Prize from Korea Invention Promotion Association. These achievements reinforce the brand's international credibility."
The TROS PRO Advanced Anti-Hair Loss Series is the result of collaborative research with the Cosmetics and Natural Products Research Center, Faculty of Pharmacy, Naresuan University. At the core of the series is Sea Holly extract, processed using specialized, temperature-controlled extraction techniques to preserve maximum efficacy for hair and scalp care across all seasons. The certified Advanced Anti-Hair Loss technology is designed to reduce hair fall and stimulate hair growth without the use of harsh or harmful chemicals such as silicone, alcohol and parabens. The two-step anti-hair loss system includes:
- TROS PRO Advanced Anti-Hair Loss Shampoo: Helps reduce hair fall while deeply cleansing and controlling excess oil. The Sea Holly extract gently yet effectively prepares the scalp for optimal conditioning. Free from Sulfates, Silicone, SLS, SLES and Parabens. Available in 230 ml at 359 baht.
- TROS PRO Advanced Anti-Hair Loss Tonic: Nourishes and restores the hair roots and scalp, repairing weakened hair and addressing the root causes of hair loss through Sea Holly extract technology developed and tested by hair care experts. Free from Alcohol. Parabens or Silicone. Available in size 70 ml at 799 baht.
Consumer surveys report 90.48% satisfaction in reduced hair loss, with 71.43% of users experiencing increased volume and new hair growth after six weeks of regular use of both products.
The TROS PRO Advanced Anti-Hair Loss Series is available nationwide at leading retail stores and online via
- Shopee: https://shp.ee/2478ltr
- Lazada: https://bit.ly/4rp3rBa
- Konvy: https://konvy.me/49APOZj
