Tefal, a french brand under Groupe SEB (Thailand) Ltd, the World's leading kitchenware and household electrical appliance company, presents "Tefal Innovation Conference 2026" under the notion: Smarter Together. Led by Mr. Olivier Naccache Executive VP, Emerging Markets and APAC, the brand has announced its 2026 strategic approach to elevate the household living experience at every inches with the freshly cutting-edge innovations that constructed from the deep insights of modern consumer's lifestyle in the hope to bring a more comfortable and smarter way of life at home.
With the ongoing technological stagnancy among the kitchenware and electrical appliance market which has led to the lack of economic incentive, Tefal has found a milestone opportunity from the disrupting consumption that seek for a betterment of living quality on the foundations of reasonable cost, on-point functionality, comfortable usage, long-term durability, and worthiness of the value. Nowadays, consumers are more and more relying on the online reviews and influencers' advocacy for their purchasing decision. When integrating those rising online testimony demands with the actual offline product trial at the physical store, Tefal offers the emphasis of trustworthiness of its products. This has reflected an insight that "Innovations that truly understand the lifestyle" is the sustainable essence to business growth and competitive advantage.
From that insight, Tefal is re-positioning itself from being just an appliance manufacturer to an appliance brand that drives the market with innovations that can truly fulfill every aspect of living. Thus, this Tefal Innovation Conference 2026 is a marking point for declaring its new significant move in the innovation market. Through an introduction of its new variety of product lines, Tefal is fully set to reclaim the throne of being the leading appliance brand. Highlightedly, it has come up with a surprise in returning to compete in the electric fan sector after a decade of discontinuation, not to mention the launches of other novel state of the art kitchenwares and electronic appliances. It is a determination of Tefal to develop new technology for the easiest and the perfect living in everyday life.
The climax of the event is the introduction of Tefal's newest electric fan model: Tefal Turbo Extreme Power with the highlighting of innovative features that address the insights of Thai consumers who seek a fan with "more powerful air-current, a broader sphere of airflow, yet having a noiseless functioning". This leading-edge fan also features the Effitech Digital Motor, the energy saving smart motor that deliver an efficient powerful airflow, along with the 7-blade propeller Turbo Blade technology and Turbo Hybrid Grid, the specially designed front grille that directs air-current further and broader, providing comforting and cooling breezes throughout the entire room while functioning in silence. Furthermore, the conference features the release of the campaign "The New National Fan (Fan in Thai = Romantic Partner; playing on a pun) - Tefal, the New (Electronic) Fan! That Appeared To Be Everybody's Type", reflecting Tefal's commitment to developing innovative products that elevate comfort standards and meet the needs of every Thai lifestyle. At the very core program of the event, Tefal also showcases many different other smart commodities, including the X-Clean 12, the smart cordless vacuum cleaner-mop hybrid to revolutionizing house cleaning to be easy, time-saving, and complete in one step, achieving a truly cleaner result without the need for using regular separate brooms and mops; the Tefal Infrared Rice Cookers, the market's first ever Infrared technology for cooking rice, resulting in fluffier and yummier rice than conventional rice cookers. This technology as well has been applied to the new Tefal Air Fryers, eliminating the problem of food being crispy on the outside but remains dry on the inside, by emitting heat evenly to the core of the food, locking in moisture, and fully extracting the flavor of the ingredients. On top of that, as a revolutionary in the fabric care industry, Tefal has built upon the phenomenal success of its IXEO All-In-One Solution with the introduction of AEROSTEAM, its latest vacuum handheld steamer innovation. This steamer combines vacuuming and steaming technologies altogether, allowing an ease at one-handed ironing, catering to the modern lifestyle's demand in convenience and time-saving.
What's more, emphasizing its position as the world's number one cookware brand, Tefal presents "Tefal Excellence Fusion" which features the patented Fusion Core technology, fusing the non-stick coating seamlessly into the pan, delivering maximum durability and longer-lasting performance. In addition, Tefal has prepared to penetrate the premium market with the Tefal Eversharp, an innovative knife that maintains its sharpness throughout its lifespan with its built-in automatic sharpening technology after every use. Beyond the expectation, the company has also expanded its portfolio with the launch of a premium stainless steel product line, creating a new demand among consumers who seek quality, durability, and superior design. All in all, this reflects a comprehensive market penetration strategy across all segments to strengthen the brand in the long-running term.
Further, Tefal brightens the event with the "Color Range collection", the new lineups of kitchenware and electronic appliances in multiple modern-style colors. This collection is a collaboration with the Bear Please franchise's characters from LINE in order to target the new generation target group and to create a more accessible and lifestyle-oriented experience for consumers.
Moreover, the event is having a special session led by the executives to elaborate on the business approach in 2026. While, along with the strategy presentation, there are simultaneously the demonstrations of the actual newly launched commodities in order for the press medias, the business partners, and the invited influencers to test the innovations at the Product Experience Booth Zone and to generate instantaneously the social media reviews at the UGC Content Creation Zone.
Mr. Suwasit Wittayawijug, the Managing Director, has said: "The return to electric fan sector of Tefal is determined to introduce 'a new alternative solution' of efficient utility which is crafted specifically for Thai consumers. With a new technology: Effitech Digital Motor, the novel fan provides a stronger wind power while lacking mechanical noise and being more saving of energy. The fan features an avant-garde design of its grid and blade known as the Turbo Grid & Blade, which give a more powerful air-current, a broader sphere of airflow, and a cooler breeze that fit Thai users. We confidently believe that the contemporary Thai consumers are starting to look for higher efficiency of appliances along with the worthier value, credibility, durability, and accessibility to the after-sales service aside from just looking for the price factor. These qualities are the bases of success, and they are also the strengths of Tefal that we always have to offer."
Mr. William Yates, the Vice President for South East Asia, has added: "Thailand is the significant market for the growth strategy of Tefal in Southeast Asia. Tefal Innovation Conference 2026 reflects the strong will of constant investment to the innovation and to the user experience. Today, Tefal's global approach direction is no longer constrained to just within a kitchen. We are expanding our range of abilities to take care holistically of the entire household living aspects. It is an enhancement of lifestyle through smart innovations that are practical and suitable for everyone."
This conference has reflected Tefal's aspiration to become global innovation leader with its investment in diverse technological researches and developments. While on the other hand, the event has shown Tefal's impressive and deep understanding of its customers' behaviors along with the strong bonds of partnership for greater competitive aims and the sustainable growth within its industry.
Tefal's new lines of product are now available to be purchased at major department stores, modern trade electrical appliance stores, together with Tefal Official Online Store at Shopee, Lazada, TikTok Shop, and www.tefal.co.th
