Mr. Arnupharp Kongmalai stated, "Over the past 10 years of MR. D.I.Y. in Thailand, every milestone of our growth has been made possible by the continued support of customers nationwide. Today, we operate more than 1,100 stores across all 77 provinces. Receiving the '2026 Thailand's Most Admired Brand' award for the third consecutive year reflects the trust and confidence consumers have in our brand. It is also a source of pride for our more than 12,000 MR. D.I.Y. employees in Thailand, whose dedication drives the company forward and continuously elevates our service standards and product quality. On behalf of MR. D.I.Y., I would like to thank all our customers for their continued support. We remain committed to selecting a diverse range of quality products, with approximately 16,000 SKUs, delivering great value and helping Thais save money under our promise of 'Always Low Prices,' while meeting the needs of all customers. In addition, MR. D.I.Y. continues to follow ESG principles through the 'MR. D.I.Y. Cares' initiative, supporting balanced growth across environmental, social, and governance dimensions, while striving to become a trusted neighborhood store that creates sustainable value for communities."
MR.D.I.Y. continues to uphold its three core values, which serve as the foundation for sustainable growth and reinforce its position as the No. 1 Brand in the hearts of consumers:
1.Convenience - The company continues to expand its footprint, with more than 1,100 stores across all 77 provinces, aiming to become a "neighborhood store" that helps customers save on travel costs. Convenience is further enhanced through online channels at www.mrdiy.co.th and leading e-commerce platforms such as Shopee, Lazada, and TikTok, enabling seamless 24/7 shopping.
2.Product Variety for Every Lifestyle - Offering approximately 16,000 SKUs across six key categories: Hardware, Household and Furnishing, Electrical, Stationery and Sports, Toys, and Others. The range includes MR. D.I.Y. private-label and licensed products designed to meet diverse lifestyle needs and seasonal demand throughout the year.
3.Value for Money at 'Always Low Prices' - Through efficient warehouse management, robust logistics systems, and economies of scale, the company maintains strong cost control, enabling it to consistently deliver on its "Always Low Prices" promise, alongside promotions and activities that provide the best value and shopping experience for customers.
The 2026 Thailand's Most Admired Brand Awards are organized by BrandAge Magazine and BrandAge Online. Based on nationwide consumer surveys measuring brand credibility and trust, the awards are considered a key benchmark for leading brands in Thailand and reflect how brands continue to build trust and strengthen their value in line with evolving consumer behaviors.
