The campaign responds to evolving consumer behavior, where individuals prioritize self-investment while managing their spending more carefully amid ongoing economic uncertainty.
Mr. Nattasit Soontranu, Head of Credit Card Marketing Division of KTC, said: "The key marketing challenge in 2026 is adapting to selective spending behavior, where consumers choose to spend only on products and services they perceive as valuable and aligned with their lifestyle. The cosmetics category remains resilient, even as consumers become more cautious."
"This collaboration with Sephora goes beyond a short-term promotional campaign. By leveraging insights from our member base, we are able to develop benefits that are accessible, relevant, and meaningful particularly for premium customers seeking elevated experiences without complex conditions."
Ms. Chayapha Rattanadej, Country General Manager of Sephora (Thailand) Company Limited added, "Today's consumers are not only looking for products but also curated experiences tailored to their individual preferences. Our partnership with KTC enables Sephora to effectively engage high-spending and brand-loyal customers through KTC's credit card member network across all Sephora stores."
Exclusive Privileges for KTC JCB Credit Card Members
Under the "JCB Beauty Deals 2026" campaign, KTC JCB credit cardmembers can enjoy a range of benefits designed to deliver immediate value, including:
- A THB 300 discount on a minimum spend of THB 3,000 per sales slip at any Sephora store, with no requirement to redeem KTC FOREVER points
- A complimentary travel-size FRESH Soy Face Cleanser, offering a premium product trial experience
- For members seeking additional value, an extra discount of up to 15% when redeeming KTC FOREVER points, subject to terms and conditions
The campaign runs from March 1 to September 30, 2026.
KTC expects this collaboration to support continued growth in the beauty category and expand its customer base among the Young Generation and High-Net-Worth segments with a strong affinity for global beauty brands such as Sephora.
For more information, visit https://www.ktc.co.th/promotion/health-beauty/cosmetics-store/jcb-sephora or contact KTC PHONE at 02 123 5000. To apply for a KTC JCB credit card, click https://ktc.cards/apply-pop-jcb or visit any KTC Touch service center nationwide.
Remark: It is advisable for credit cardholders to use their cards responsibly and repay the full amount as scheduled to avoid incurring an annual interest rate of 16%.