Patama Thakolsri, Deputy Chief Executive Officer of Commercial at NEO Corporate Public Company Limited, revealed, "Our 'Innovation from Core to Care' philosophy lies at the heart of NEO's operations, particularly our commitment to ESG principles. We believe that innovations developed by NEO should generate value and extend care to all stakeholders comprehensively. Our support for the BKK Food Bank project tangibly reflects our dedication to maximizing the value of our resources and products for the profound benefit of people and society. By collaborating with the BMA as a crucial intermediary, we ensure NEO's care is delivered precisely and efficiently to those who need it most."
For this collaboration, NEO has selected over 9,100 essential daily-use products from its renowned brands, including Fineline, D-nee, BeNice, Vivite, TROS, and Tomi, representing a total value exceeding 1,070,100 Baht. This donation spans various categories: baby & kids products, liquid soap, body lotion, deodorants, as well as household products. These items are crucial for enhancing hygiene and improving the overall well-being of vulnerable communities in each area.
"NEO's sustainability mission extends beyond environmental stewardship to embrace social sustainability by sharing our organizational resources and expertise," Patama further stated. "We are confident that NEO's products will elevate hygiene standards and contribute to societal well-being, particularly for vulnerable communities facing increasing cost-of-living pressure. This partnership with the BMA marks another significant stride in co-creating a sharing society and ensuring more equitable access to a better quality of life."
Chadchart Sittipunt, Governor of Bangkok, added, "The BKK Food Bank project's primary goal is to establish accessible and sustainable welfare mechanisms that enhance the quality of life for citizens, especially the more than 20,000 vulnerable individuals across Bangkok's 50 districts who are facing escalating living costs. This collaboration with a private sector partner like NEO Corporate serves as a vital example of the synergy between public and private sectors uniting to uplift the lives of our populace through the provision of essential consumer products. This not only alleviates household financial burdens but also promotes improved hygiene and living conditions, thereby concretely fulfilling basic needs and happiness for our urban residents."
The BKK Food Bank project operates through district centers, serving as vital intermediaries connecting the public sector, private sector, and local communities. This structured approach ensures aid reaches those in genuine need systematically, transparently, and precisely. The partnership with NEO, in turn, significantly strengthens the project's capacity to provide crucial daily necessities to society's most vulnerable segments.
The BKK Food Bank's operational model resembles a minimart, allowing recipients to personally select essential daily items. This not only alleviates household expenses but fosters a sense of self-worth and dignity among beneficiaries, while embodying the spirit of a sharing society where all sectors actively participate.
"This project illustrates the potential of collaboration in forging a sharing society. Our vision extends beyond short-term relief; we are committed to establishing an accessible welfare system at the community level. NEO's contribution, offering high-quality, internationally standardized consumer products to vulnerable groups, exemplifies the impact of public-private partnerships in elevating the quality of life for our citizens. This cooperation not only eases the cost-of-living burden but also represents a pivotal step in cultivating a collaborative network where all sectors jointly propel Bangkok toward becoming a truly livable city for everyone, leaving no one behind." concluded Governor Chadchart.
