Central Pattana plc reframes "Market Place Thonglor" as a flagship community mall model under a Neighborhood-Centric Retail strategy, using Consumer Insight and the high-purchasing-power potential of the area as core pillars of development, spanning from a revamped Merchandise Mix into a Curated Tenant Mix, to the design of an All-Day Lifestyle Destination experience that addresses the Day-to-Night behavior of urban consumers. With a total GFA of 14,257 sq.m., the "Journey AM to PM" experience launched on March 27, bringing the concept to life through Community Workshops, Curated Tastings and Social Moments, from a relaxed morning all the way through to the energy-filled nights of Thonglor.
Mr. Wuttikiat Techamongklapiwat, Chief Operating Officer, Central Pattana plc, said: "We are elevating 'Market Place Thonglor' as a flagship model in reframing Thailand's community malls, from conventional retail space to a lifestyle platform driven by a Neighborhood-Centric strategy, using both location potential and Consumer Insight as the starting point for an entirely new design. At the core is the shift from a Merchandise Mix to a Curated Tenant Mix, handpicking brands with strong character, including First in Thailand concepts, popular stores with new concepts, and brands aligned with the tastes of the area, to build an Ecosystem that connects consumer behavior across every moment of the day. From Thonglor's own insights, it is clear that urban consumers are no longer looking for a place to 'shop', they want a place to 'live', one that can shift its rhythm throughout the day. Market Place Thonglor (Thonglor Soi 15) has therefore been designed as an All-Day Lifestyle Destination that accommodates Morning Routines, Daytime Activities and Nightlife all in one place. This same concept is brought to life through today's "Journey AM to PM", a curated experience that reflects the real behavior of people in the area, from afternoon through to late night. This model is not simply an upgrade of a single project, it is Central Pattana's blueprint for future community mall development, one that must precisely address both consumer behavior and the unique context of each neighborhood.
Currently, Thonglor includes over 12,000 high-end to super-luxury condominium units, 48 hotels, 51 office buildings, ten leading international schools and five leading hospitals. It has a population of over 150,000 people, with an average age range of 35-40 and an average household income of 120,000 baht per month. The target customer traffic for Market Place Thonglor is expected to be 5,000 people per day.
Three formulas to transform Market Place Thonglor into a new hangout & social life venue in the heart of Thonglor
- Design Redefined - Major renovations under the concept of 'A New Look, A Better Experience', featuring a redesigned facade and lighting, along with increased green spaces and relaxing areas. The indoor and outdoor spaces are seamlessly integrated for easy movement and all-day use. A refreshed and curated tenant mix of 45 leading brands covering Food & Beverage, Lifestyle, Health & Wellness, Specialty, and Nightlife, elevate the venue to an 'all-day lifestyle destination' that caters to every moment of life from morning coffee to chic nightlife, in addition to providing spaces for workshops and events throughout the year.
- Insight-Led Location - Thonglor is filled with high-income Thais and foreigners, with a large expat community, and serves as a preferred base for leading business professionals. It is a bustling business, commercial and entertainment hub that is very active from day to night, with a population of over 150,000 people, with average age 35-40, and an average household income of 120,000 baht per month. The area offers comprehensive premium infrastructure, including over 12,000 high-end to super-luxury condominiums, 48 international hotels, and 51 office buildings. Residents comprise primarily affluent Thais, expats, young professionals and families with distinct lifestyles who desire flexible living spaces tailored to their needs and lifestyles. The location is easily accessible being only five minutes from Ekkamai Road and three minutes from the entrance of Soi Thonglor.
- Curated Tenant Mix - The entire merchandise mix has been revamped and it brings together curated, distinctive stores with unique characteristics and a total GFA of 14,257 sq.m. The new look of Market Place boasts a more modern mood and tone while retaining the charm of Thonglor, aiming to elevate the standards of Thai community malls.
Market Place Thonglor brings together popular restaurants with new concepts and 'first-branch-in-Thailand' restaurants and cafes that cater to every moment of urban life from day to night
- Curated for Thonglor: 'Mer Mix' has been newly-curated to feature 45 restaurants and lifestyle outlets, each with a distinct character, including international and social-media viral brands and those with new concepts. It reflects the unique taste of Thonglor and caters to the lifestyle needs of urban people at every moment of the day.
- First branch in Thailand and popular restaurants with new concepts are such as:
- ELDER BURGER: Premium Korean-crafted burgers from Seongsu, Seoul. The first and only branch in Thailand.
- KARAMIZU: Thailand's first Premium Tokyu Roll with a distinctive French 'Financier' pastry recipe and aromatic premium butter.
- KIMUKATSU: The original 25-layer Mille-feuille Tonkatsu, a Japanese-French fusion dish - the first of its kind in Thailand.
- The New IPPUDO (Craft Bar): Thailand's first ramen restaurant with a tempura bar, enhanced by the art of freshly-frying each bite.
- Morning & Cafe Culture - Start your day with a craft cafe and bakeries:
- ANTICO FORNAIO: Authentic Italian handcrafted focaccia made with a unique recipe and naturally fermented for 72 hours.
- BARTELS: An internationally well-known craft sourdough; opens at 7:00 AM in a tropical Scandinavian atmosphere.
- EGGDAY: This Japanese-style egg sandwich cafe opens at 7:00 AM, serving soft and delicious egg sandwiches paired with a variety of drinks.
- LoafyCo: A warm and cozy cafe, serving homemade bread made from premium ingredients and baked fresh daily.
- REFILL: A specialty coffee shop with a focus on quality - crafting each cup to energize and make your every day special.
- Lunch & Casual Dining - restaurants that cater to the daily needs of city people:
- BUTLER: An all-day dining experience and premium service with attention to every detail.
- MAKI BAKI: Modern Japanese Izakaya with an 'Izakaya feel like Omakase' experience.
- OOTOYA TOKUSEN: Ootoya's new definition, which elevates special experiences in the form of the TOKUSEN SET.
- SASA: Thai-Teochew rice porridge bar, elevating traditional rice porridge to a contemporary experience.
- XOI: A contemporary Vietnamese restaurant that offers a complete range of flavors, seamlessly blending tradition with a touch of modern elements.
- Sweet Treats & Dessert - refresh yourself during the day at dessert shops with distinctive character:
- AH MA SHOU ZUO: A premium popular bubble tea brand from China with its outstanding handcrafted and fresh ingredients in every cup.
- GAPPLE: New smoothies and booster juices from iBerry Group with 100% natural ingredients, no sugar added, delivering a delicious, guilt-free taste every day.
- KAEW BOUTIQUE: A contemporary Thai dessert brand that presents sophistication in a modern style.
- MONTAGNE L'ART DE LA GLACE: Crafted French ice-cream by 'Chef Poon', the champion of Sweet Chef Thailand, with unique and innovative alcohol ice-cream menu items.
- NAISNOW: A new style of tea from China, perfectly complemented by European pastries.
- PRALET: Sourdough donuts that combine creativity with premium taste.
- SOURI: A popular macaron and dessert shop that focuses on a range of unique designs and flavors.
- Lifestyle & Everyday Essentials - meeting all the needs of modern living:
- iStudio by copperwired: A hub for innovation and technology to fulfil the needs of a digital lifestyle.
- KX PILATES: An Australian Pilates studio that offers an intense and powerful 50-minute Reformer Pilates class.
- blissberry: A facial wellness studio in the heart of Thonglor, offering non-invasive, hands-on skincare using natural products for gentle, sustainable results.
- PUNTIP CLINIC: Take care of your skin and hair with expert care and cutting-edge technology.
- TAKE CARE NAIL: Pamper yourself with professional beauty services.
- THE REMEDY PHYSIO & LINERY: A rehabilitation center and wellness clinic that simplifies self-care.
- VINTAGE_ME: Authentic fur coats in Bangkok
- VILLA MARKET: A premium supermarket that gathers together the finest ingredients from around the world.
- Specialty Stores: Leading specialty stores such as BOOTS, CUTU, PARIS MIKI, U CARE, WASH ME and financial services: KRUNGSRI.
- Evening & Social Scene: End the day with dinner and a wonderful hangout vibe
- MIL SOCIAL CLUB: The trendy 'luxury social connection' style nightclub and bar, recreating the atmosphere of Itaewon district, with Korean DJs and a complete range of hip-hop/EDM music.
- In addition, Market Place Thonglor is to welcome new shops opening soon, including F.O.H, a stylish night hangout venue, JEROME CHEESECAKE, a popular cheesecake shop from Tokyo, KINTO EXHIBIT and RECHILL ICE BATH, a rejuvenating body experience using trendy cold-water therapy.
- Prime location in the heart of Thonglor 15, with convenient access - only five minutes from Ekkamai Road and three minutes from the entrance of Thonglor Road, with parking space for over 180 cars.
Central Pattana is committed to creating a 'Center of Life' for people's lifestyles to help elevate neighborhoods, integrate urban elements, connect people and foster sustainable community growth.