From 0% Commission to Zero Fees
TADA has operated under a strict "zero driver commission" since day one for over 7 years, starting in Singapore. While other platforms typically charge drivers an average commission of 18-22% per trip, that gap has always been deliberate.
TADA's approach goes far beyond a marketing strategy. It represents a defining step towards building a transparent and fair ride-hailing experience for everyone. This move is expected to reshape pricing dynamics in Thailand's ride-hailing market.
Now TADA goes one step further by dropping platform fees entirely. Drivers keep 100% of the fare shown at the time of acceptance. No deductions. And riders will enjoy more affordable fares, making every ride more straightforward and more affordable.
While this approach may seem unconventional in a highly competitive market, it reflects TADA's long-term view of building a more balanced and sustainable ecosystem for both riders and drivers. As the platform continues to grow and market dynamics mature, TADA will thoughtfully explore future business models that support long-term financial sustainability while continuing to uphold fairness, transparency, and value for all users.
"This move is not only about delivering better value to both riders and drivers, but also about setting a new standard for the ride-hailing industry. At the same time, it opens up opportunities for TADA to evolve and develop new business models in the future." Kay Woo, Founder and Group CEO, MVL said.
Introducing New Service Tiers: Saver & Fast
Alongside the fee elimination, TADA is also refreshing its service lineup to better match the urban lifestyle of city commuters, available for both car and motorcycle services, including:
- Saver (TADA Saver / TADA Bike Saver) - The most affordable option in the market. Built for everyday commuting with fares that stay reasonable even during peak hours.In particular, TADA Bike Saver stands as the cheapest motorcycle ride option available in the app and one of the most competitively prices in the Thai market, making it the practical choice for daily city riders looking to keep commuting costs down.
- Fast (TADA Fast / TADA Bike Fast) - For those for whom being on time matters most. Designed for moments when time matters most, offering shorter wait times.
TADA's current model is rooted in a long-term belief that building genuine value for riders and drivers comes first. By removing structural friction from the platform, TADA is creating a more balanced and efficient marketplace, one that benefits all participants, not just the platform itself.
The removal of platform fees and the launch of new service tiers signal more than a product update. They represent a shift in how ride-hailing platforms can operate, setting a new benchmark for transparency, accessibility, and fairness in Thailand's mobility landscape.
Download TADA and start your journey today at
Rider Application: https://tada-rider.app.link/qVfZtWOFW1b
Driver Application: https://tada-driver.app.link/GmF5DU2FW1b
