Ms. Saifon Khongjitngam, Chief People Officer of Generali Thailand, said that Generali Thailand has continuously supported the "SMART SEED" project of the CCF Foundation for Children and Youth under the global initiative "The Human Safety Net," which aims to create opportunities for vulnerable groups, especially children and families, to access capacity development and achieve a better quality of life.
This year, Generali Thailand further expanded the global fundraising campaign "The Human Safety Net Global Challenge 2026" to raise funds for the SMART SEED project. All proceeds from the activities were donated directly to the project without any deductions. The campaign also provided employees with an opportunity to become contributors and help lay a strong foundation for developing the potential of families with first-time parents who are underprivileged or have limited resources, enabling children to grow with quality and contribute to long-term social sustainability.
The campaign featured two major activities: "Food Market for Children," held at Sivadon Courtyard in front of Park Silom, where employees set up booths selling food and products while inviting people in the Silom area to enjoy good food while giving back; and "Dance for Children," which encouraged office workers in the Silom district to join exercise activities and share positive energy under the concept "Move for Children, Move for Change," reflecting the belief that every step of movement can create positive change for Thai children.
Generali Thailand is proud to witness the collective power of people in creating opportunities and value for society. We believe that even a small action can lead to significant change when everyone comes together. This initiative also reinforces Generali Thailand's people-centric culture and its commitment to giving back to society through the value of "We live the Community," which we uphold alongside our business operations to help drive and build a better future for Thai society in a sustainable manner, Ms. Saifon said.
