Designed to spark curiosity and playful discovery, FANTA FANTASIES introduces imaginative flavor combinations that go beyond familiar fruit taste profiles. Rather than telling people what to expect, the platform encourages people to explore, imagine, and decide the experience for themselves, turning each sip into a moment of surprise.
Launched under the campaign idea "Drink It and Drift Away", FANTA FANTASIES celebrates the brand's playful spirit and its role in bringing imaginative breaks into everyday moments. The platform builds on the Fanta brand's heritage of fun and flavor, offering today's generation a fresh way to experience flavor and taste through creativity and curiosity.
"Fanta has always been about bringing fun, spontaneity, and flavor into people's lives," said Santiago Iturralde, President, Global Category - Sparkling Flavors, The Coca-Cola Company. "With FANTA FANTASIES, we are pushing the boundaries of imagination to surprise and delight people in entirely new ways. Launching this global flavor innovation platform first in Thailand reflects the country's dynamic cultural energy and its strategic importance as a key growth engine for our global Flavors portfolio, helping shape the future of innovation for Fanta worldwide."
The global debut of FANTA FANTASIES reinforces Thailand's role as one of The Coca-Cola Company's leading markets for flavor innovation and growth. With a strong connection to youth culture and an appetite for experimentation, Thailand provides a creative testing ground for ideas that will resonate with the evolving consumer preferences, particularly among younger audiences.
Kitisak Manoratana, Senior Director Marketing, Coca-Cola Thailand, said "Today's young consumers don't just look for a drink, they look for experiences that feel expressive and personal. That is exactly what FANTA FANTASIES is all about. It is about inviting people to explore flavor in their own way. Through unexpected and imaginative combinations, we are opening the door for curiosity, creativity, and a playful escape that feels true to how Gen Z approaches discovery".
Two Fantastical Flavors to Explore
Thailand is the first market globally to introduce FANTA FANTASIES, launching with two unexpected flavors:
- FANTA FANTASIES Floral Bloom Berry - a vibrant tropical-inspired flavor with soft floral hibiscus notes that invite imagination
- ANTA FANTASIES Lavender Berry Bliss - an unexpected blend inspired by fragrant lavender and juicy berry notes, designed to be explored and interpreted
To bring the fantasy beyond the bottle, FANTA FANTASIES will be supported by an integrated 360-degree marketing campaign across Thailand. This digital-led campaign will spearhead the launch through creative collaborations with a diverse group of creators and influencers who embody the playful and imaginative spirit of the platform, alongside an exciting social media takeover. This will be further supported by immersive out-of-home (OOH) experiences in key locations nationwide.
To add to the excitement, Fanta is also gearing up for an upcoming exclusive partnership promising a fantastical co-created experience that consumers can look forward to. More details will be revealed soon, so stay tuned for updates and further digital activations throughout the campaign period.
People can explore FANTA FANTASIES Floral Bloom Berry, available in 325ml cans, 500ml and 1L PET bottles, and FANTA FANTASIES Lavender Berry Bliss, available in 500ml and 1L PET bottles. Grab your favorite flavor and step into the fantasy today at convenience stores, supermarkets, leading department stores nationwide, and top e-commerce platforms.
Follow 'Fanta' Thailand for more updates and campaign details at Facebook: Fanta Thailand on Facebook
