Krungsri (Bank of Ayudhya PCL), represented by Ms. Mingkwan Pattanawong, Executive Vice President, Head of Corporate Branding and Marketing Division, received the Brand Experience Excellence Award presented by Brand Inside, Thailand's leading online media outlet covering business, marketing, and branding. The award recognizes Krungsri's excellence in creating and delivering customer-centric experiences through products, services, and communications that meet the diverse needs and lifestyles of all customer segments, while also demonstrating its ongoing commitment to financial literacy to create sustainable value for both customers and Thai society in the long term. This aligns with Krungsri's brand promise to create positive experiences that help customers "Make Life Simple" every day.
The awards ceremony, held for the first time to mark Brand Inside's 10th anniversary under the theme "A Decade of Business that Moves the World," highlighted the important role of the business sector in driving Thailand's economy and society, while recognizing organizations that play a significant role in moving Thai society forward sustainably. The event recently took place at Common 6, 6th Floor, ONE BANGKOK Tower 4.