Ms. Puntarika Susuntitapong, Vice President - Public Affairs, Communications, and Sustainability, ThaiNamthip Corporation Public Company Limited, the bottling partner of The Coca-Cola Company in Thailand, said, "ThaiNamthip Coca-Cola has been delivering refreshment to people in Thailand for 67 years. We place strong importance on sustainability across every dimension of our business through our sustainability strategy, 'Our Choice, Our Future!' One of the areas we are driving forward is supporting the collection of used packaging for recycling.
For six years, we have collaborated with the Coca-Cola system in Thailand on the 'Coke Recycle Me with Trash Lucky' campaign, working with Modern Trade partners across leading department stores, wholesalers, retailers, and convenience stores to establish recycling drop-off points across the country. Materials collected through these drop-off points are sorted and transferred to appropriate recycling processes, allowing them to be put back to use and create new value. Most recently, ThaiNamthip Coca-Cola is grateful and pleased to welcome CJ MORE as a new partner in the campaign. This collaboration will help bring recycling collection closer to local communities, expand the network of recycling drop-off points, and create positive change for Thailand together.
ThaiNamthip Coca-Cola will continue to expand collaborations with partners, covering both modern wholesale and retail customers as well as local stores, to advance a Circular Packaging system in Thailand. Together, we aim to achieve shared sustainability success, create value for society and the environment, and support the sustainable business growth of our partners."
Ms. Nopporn Tangjitpiyanon, Chief Commercial Officer, C.J. Express Group Co., Ltd., said, "As a community-based retailer with more than 2,100 branches nationwide, we continue to strengthen our presence in communities across Thailand and get closer to Thai consumers. We are committed to supporting continued community growth by offering a wide selection of products at affordable prices and delivering great value to customers, as well as organizing special activities at our branches to support people in the surrounding communities and become part of their everyday lives. At the same time, we operate our business with a focus on environmental responsibility and the efficient use of resources. Sustainability is therefore another key area that CJ MORE is committed to advancing.
We are pleased to join the 'Coke Recycle Me with Trash Lucky' campaign by establishing recycling drop-off points at CJ MORE. Our strength lies in our presence within local communities and our ongoing activities that engage people in those communities. This enables us to effectively connect the campaign with people living around our branches. In addition, CJ MORE is supporting the campaign with 300 gift vouchers worth THB 100 each for use in the Lucky Draw activity, providing an additional incentive for CJ MORE customers to participate in the campaign. We are also currently planning with ThaiNamthip Coca-Cola to further expand the number of recycling drop-off points at CJ MORE branches in the future, continuing to jointly support a systematic recycling system in Thailand."
Currently, CJ MORE supports the establishment of recycling drop-off points at five pilot branches: Soi Keha Rom Klao 64, Udomsuk Police Station, Lasalle 50, Kingkaew Branch 25/1, and Prawet Intersection. The public can bring four types of recyclable materials - plastic, glass, paper, and metal, including UHT beverage cartons to these recycling drop-off points.
The "Coke Recycle Me with Trash Lucky" campaign invites the public to recycle through more than 90 recycling drop-off points across Bangkok, Phuket, Hat Yai, Surat Thani, Khon Kaen, and Rayong, with prizes worth a total of more than THB 2 million. The campaign runs from 1 July to 31 December 2026.
For more information, visit the Trash Lucky website: https://trashlucky.com/en/recycleme/
